Influencer Marketing Manager

About the role

Overview: Studio McGee is looking for an Influencer Marketing Manager to lead the day-to-day strategy and execution of our influencer and creator marketing program. This role will help evolve our influencer program beyond gifting and traditional affiliate relationships into a more intentional mix of organic relationships, paid creator partnerships, affiliate commerce, and high-performing creator content that can be amplified across the broader marketing ecosystem. The Influencer Marketing Manager will identify and cultivate creators who authentically represent the Studio McGee brand, develop partnerships that introduce new customers to Studio McGee and drive product discovery, and build a pipeline of compelling creator content that can be leveraged across paid media, email, social, PDPs, and other owned channels. The ideal candidate has strong instincts for brand and design, understands the creator landscape, is highly relationship-oriented, and is equally comfortable evaluating creative quality and analyzing performance. Who We are: Founded in 2014, Studio McGee, Inc. is one of the fastest growing home design brands in America. Our journey began with a thriving interiors business that focused on approachable, yet aspirational design. By leveraging the power of digital communities, we were able to expand our footprint in the interior design industry through an unconventional approach that connected us with our consumers. We continued to carry that forward-thinking attitude into the launch of our retail business, McGee & Co., which anchors the operational and revenue growth of our company. Our licensing partnerships allow us to further expand our design voice beyond our own collection. From a multi-year partnership with Target to an Emmy-nominated Netflix Series and a NY Times Best-Selling book, Studio McGee's passion is to empower people to design with an approachability that enhances their daily life and elevates their every day. Whether following us on social media or becoming part of our company, we invite you to join us on our mission to “Make Life Beautiful.”

Responsibilities

• Influencer Strategy & Partnerships: Execute Studio McGee's influencer and creator strategy across organic, gifting, affiliate, and paid partnerships; identify and develop relationships with creators who authentically represent Studio McGee's aesthetic, values, and customer; build and manage a strong pipeline of creators across different audience sizes, categories, and markets; develop paid creator partnerships with clear objectives, deliverables, timelines, compensation structures, and performance expectations; manage creator relationships from initial outreach and negotiation through content delivery, reporting, and ongoing relationship management; partner with the Director of Brand and CMO to continually refine where and how Studio McGee invests in influencer marketing.
• Creator Commerce & Affiliate: Manage creator relationships and programs across platforms including ShopMy, LTK, and AWIN; use affiliate and commerce data to identify creators with strong brand alignment and demonstrated ability to influence purchasing behavior; partner with internal teams to identify priority products and categories for creator campaigns, with an emphasis on key growth categories such as furniture, lighting, rugs, bedding, and seasonal collections; develop strategies that balance product discovery, new customer acquisition, content creation, and attributable revenue; continually evaluate creator and campaign performance to determine where to increase, decrease, or redirect investment.
• Creator Content & Amplification: Build a scalable pipeline of high-quality creator content that extends beyond creators' organic audiences; secure appropriate content usage rights and whitelisting permissions as part of paid partnerships; partner with Paid Media, Creative, Social, E-commerce, and Email teams to identify