Influencer Marketing Manager

About the role

Influencer and creator marketing is one of the most important channels in Replit's go-to-market motion - not just for brand awareness, but as a direct driver of user acquisition, product discovery, and community trust. We're looking for the person who will own our influencer program end to end.

Responsibilities

• Own the influencer strategy end to end: Define Replit's influencer and creator program — tiers, categories, target audiences, platform prioritization, and campaign objectives
• Build the full influencer playbook: sourcing criteria, outreach cadences, contract frameworks, content briefs, approval workflows, and evergreen vs. campaign-specific activation models
• Recruit and manage a creator roster: identify, vet, and cultivate ongoing relationships with creators across YouTube, TikTok, Instagram, X, and emerging platforms — from nano to top-tier
• Content collaboration: brief creators effectively, review content for accuracy and brand alignment, and build feedback loops that improve creator output over time
• Cross-functional coordination: work across marketing, comms, product, sales, and legal to move fast while ensuring accuracy, timing, and risk control
• Community and ecosystem relationships: identify rising voices, build relationships before you need them, and position Replit as the platform creators in the AI space want to be associated with

Requirements

• 6+ years of influencer or creator marketing experience at a high-growth B2C or beloved consumer tech company, with a clear track record of building programs that drove measurable business results
• Existing relationships with creators, influencers, or community leaders in the AI, developer, or consumer tech space
• Deep platform fluency across YouTube, TikTok, Instagram, X/Twitter, and LinkedIn — you understand what works organically on each and how creator content differs from brand content
• Strong negotiation and partnership instincts: you've structured deals ranging from gifting to six-figure paid campaigns and know how to protect the brand while giving creators creative room
• Elite creative judgment: you can write a compelling brief, spot a bad take before it goes live, and know when to let a creator go off-script
• Comfort operating in ambiguity and moving fast — you don't need a 10-slide deck to start a relationship or launch a campaign
• AI-native with genuine curiosity about agentic AI tools and hands-on experience using them to scale your workflow
• Experience managing rapid response: you've dealt with creator issues or social media crises and know how to stay calm and strategic under pressure

Bonus Qualifications

• Short-form video production experience or background working with video-first creators
• A meaningful social media following of your own
• An active Replit builder — you've shipped something with the product
• Experience at a B2C tech startup: you know what it means to build with constraints and high stakes