Influencer Marketing Manager

Key Responsibilities

• Own RAF influencer execution end-to-end: from creator sourcing and organic outreach to briefing, launch, optimization, and executing paid/sponsored partnerships.
• Support influencer program marketing: lead briefing and execution for relevant marketing placements in partnership with Product and/or Creative, including but not limited to site/app and email.
• Manage creator relationships + roster health: maintain a high-quality CRM/roster, vet new talent, measure and assess effectiveness of partners against program goals and benchmarks and invest in retaining top creators.
• Partner with our influencer agency: lead day-to-day collaboration (briefs, casting, creative reviews, timelines, status) ensuring timely and best-in-class execution.
• Deliver insights that move the business: analyze RAF influencer marketing performance to optimize strategies and execution. Make strategic recommendations to optimize strategies and produce reports and recaps.
• Collaborate cross-functionally: work closely with Creative, Growth, Product Marketing, Product, Marketing Analytics and Strategy within the organization. Foster relationships and provide RAF influencer marketing expertise while meeting mutual goals.
• Support creator moments that build loyalty: help execute creator experiences/events to deepen relationships with top RAF influencer partners.
• Contribute to our Influencer Center of Excellence: share best practices, improve processes, and support brand influencer marketing initiatives when needed.

Minimum Requirements

• 5+ years of influencer marketing experience with performance or growth outcomes (acquisition/conversion/revenue).
• Strong creative judgment: you can write sharp briefs and give actionable feedback that improves content.
• Strong analytical skills: comfortable with KPIs, dashboards, and using data to make decisions.
• Prowled ability to manage multiple stakeholders (creators, agency, internal teams) with excellent communication and follow-through.

Five Principles for Success

• Always improve, Always Advance - Only be satisfied with complete success
• Passionately Professional - Take an uncompromising approach to your work and be determined to be the best
• Hypothesize - Practice - Validate – Shikumika
• Use the Rakuten Cycle to succeed in unknown territory
• Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile
• Speed!! Speed!! Speed!! - Always be conscious of time - take charge, set clear goals, and engage your team