Influencer Marketing Manager

About the role

The Influencer Marketing Manager oversees the end-to-end execution of paid partnerships, ensuring alignment with brand strategy and calendar. They source, vet, and engage suitable paid creators and talent, and build and maintain strong relationships with creators, managers, and agency partners.

Responsibilities

• Source, vet, and engage suitable paid creators and talent.
• Ensure alignment with brand strategy, calendar, and revenue goals.
• Maintain end-to-end campaign execution with outreach, briefs, contracts, payments, and content execution.
• Oversee content production and ensure creative alignment with brand guidelines.
• Create and maintain campaign dashboards to track progress and outcomes.
• Monitor campaign performance, extract insights, budgets, approvals, and spend tracking.
• Negotiate favorable rate cards and value-added opportunities while maintaining brand standards.
• Develop and maintain KPI trackers in collaboration with the sales team; translate data into actionable optimizations while tracking social metrics and identifying viral moments.
• Collaborate with the digital team to keep usage rights trackers up to date to ensure ad codes, tracking parameters, and attribution are correctly implemented.
• Aid in paid partnership approvals for PR agencies and oversee campaigns strategy to ensure creative briefs align with brand direction.
• Plan and manage influencer experiences and events tied to product launches and key initiatives.
• Coordinate logistics, guestlists, and on-site activations; capture content and post-event follow-ups.

Requirements

To excel in this role, you must meet the following qualifications:

• Bachelor’s degree
• 3-4+ years relevant experience
• Excellent written & oral communication skills
• Passion for Beauty, particularly the social media and influencer space; previous beauty company experience a plus
• Strong working knowledge of MS Office, especially Excel and PowerPoint
• Track record for achieving results and driving projects
• Organized multi-tasker with the ability to problem-solve
• Relationship-building skills and event planning are a plus!

Qualifications

To excel in this role, you must meet the following qualifications:

• Bachelor’s degree
• 3-4+ years relevant experience
• Excellent written & oral communication skills
• Passion for Beauty, particularly the social media and influencer space; previous beauty company experience a plus
• Strong working knowledge of MS Office, especially Excel and PowerPoint
• Track record for achieving results and driving projects
• Organized multi-tasker with the ability to problem-solve
• Relationship-building skills and event planning are a plus!

Skills

Reasonable accommodations can be made to support individuals with disabilities in performing essential functions.

Benefits

Health and wellness benefits, flexible spending and health savings accounts (FSA/HSA), employer paid life insurance coverage with optional supplemental life insurance available, employer paid long-term and short-term disability, access to Employee Assistance Program (EAP), 10 vacation days, 4 fixed personal days and 5 sick days, twelve paid holidays, paid parental leave, summer Fridays between Memorial Day & Labor Day, compensation commensurate with industry standards and your qualifications, 401(k) with company match, monthly technology allowance, eligible for annual discretionary bonus, employee referral program with rewards.

Pay

Salary range: Commensurate with industry standards and your qualifications.

Schedule

Hybrid schedule: Primarily remote, but requires occasional in-person work at Culver City, CA 90230. Works in PST hours, so candidates located on the West Coast are preferred.