Influencer Marketing Manager

About the role

The Influencer Marketing Manager will own and scale Noom’s influencer and creator program, refining and optimizing an early operating model to make it a seamless, compliant process for medication-eligible creators. Key responsibilities include sourcing and managing relationships with influencers, expanding the program to platforms like YouTube and TikTok, and ensuring all content meets FTC disclosure and health/medical advertising compliance standards.

Responsibilities

• Own and refine Noom’s influencer operating model, from sourcing and eligibility to fulfillment and payment.
• Run the program with a paid-first mindset, securing content and usage rights for paid campaigns.
• Expand the program to YouTube and TikTok, identifying and engaging with relevant creators.
• Manage the influencer marketing platform (CreatorIQ), including roster management, workflows, and reporting.
• Partner with Brand Media, Growth Marketing, and Creative teams to develop and execute creator content strategies.
• Ensure all content adheres to FTC disclosure and health/medical advertising compliance standards.

Requirements

• 6+ years of experience in influencer/creator marketing, preferably with paid-social and partnership-ad experience.
• Proven track record of running creator content in paid campaigns, including partnership/whitelisted ads and licensed raw creative.
• Excellent relationship-building and interpersonal skills, comfortable managing direct relationships with creators.
• Hands-on experience with an influencer marketing platform like CreatorIQ.
• Experience sourcing, contracting, and managing creators on Instagram, and ideally TikTok and YouTube.
• A strong understanding of creator usage rights, contracting, and FTC / health advertising compliance.
• Experience managing budgets, invoices, and vendor payments.
• Comfortable with data and performance reporting to optimize the roster and content.
• A plus: familiarity with the health and GLP-1 creator landscape, and experience in a regulated, health, or wellness category.

Qualifications

• Strong grasp of creator usage rights, contracting, and FTC / health advertising compliance.
• Experience managing budgets, invoices, and vendor payments.
• Comfortable with data and performance reporting to optimize the roster and content.
• A plus: familiarity with the health and GLP-1 creator landscape, and experience in a regulated, health, or wellness category.

Skills

• Strategic thinking and problem-solving skills.
• Ability to build and scale processes from scratch.
• Experience with influencer marketing platforms.
• Strong negotiation and relationship-building skills.
• Data analysis and performance reporting skills.

Benefits

• 401(k) with company match.
• Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week.
• Access to top-tier medical plans, dental, vision, and life insurance.
• Paid parental leave.
• Stock awards, performance-based bonus, and exclusive access to Noom's products.

Pay

The base salary range for this position is $106,830–$139,600. Actual compensation is determined by job-related factors, including experience, skills, qualifications, and location.

Schedule

This role is eligible for a hybrid schedule (2 days per week on-site).