Influencer Marketing Manager

About the role

The Influencer Marketing Manager will own and scale Noom’s influencer and creator program. This role involves refining and scaling an early operating model, sourcing and managing creator relationships, expanding the program to platforms like YouTube and TikTok, and ensuring all content meets FTC disclosure and health/advertising compliance standards.

Responsibilities

• Own and refine Noom’s influencer operating model, building a seamless, compliant process for medication-eligible creators.
• Source and manage relationships with creators, securing content for paid campaigns and maximizing reach and value.
• Expand the influencer program to YouTube and TikTok, identifying and engaging the right creators for each platform.
• Manage the influencer marketing platform (CreatorIQ), including roster management, workflows, and reporting.
• Partner with Brand Media, Growth Marketing, and Creative teams to develop and deliver creator content that supports both brand-building and direct-response objectives.
• Slice, edit, and repackaged rights-cleared creator content into multiple assets to maximize value.
• Own the influencer budget, contracts, invoices, and payments, ensuring spend is tracked and reconciled.
• Report on asset performance, using insights to inform sourcing and briefings.
• Ensure all creator content complies with FTC disclosure and health/medical advertising standards, partnering with Legal and Regulatory.
• Stay informed on creator, platform, and cultural trends to keep the program fresh and competitive.

Requirements

• 6+ years of experience in influencer/creator marketing, preferably with paid-social and partnership-ad experience.
• Proven track record running creator content in paid campaigns, including partnership/whitelisted ads and licensed raw creative.
• Excellent relationship-building and interpersonal skills, comfortable reaching out to and negotiating with creators directly.
• Hands-on experience with an influencer marketing platform such as CreatorIQ.
• Experience sourcing, contracting, and managing creators on Instagram, and ideally TikTok and/or YouTube.
• A strong grasp of creator usage rights, contracting, and FTC / health advertising compliance.
• Experience managing budgets, invoices, and vendor payments.
• Comfort with data and performance reporting to optimize the roster and content.
• A plus: familiarity with the health and GLP-1 creator landscape, and experience in a regulated, health, or wellness category.

Qualifications

• Strong understanding of influencer marketing principles and best practices.
• Ability to work independently and as part of a cross-functional team.
• Excellent organizational and project management skills.
• Strong analytical and problem-solving abilities.
• Ability to meet deadlines and handle multiple tasks simultaneously.

Skills

• Strong negotiation and relationship-building skills.
• Experience with influencer marketing platforms and tools.
• Knowledge of FTC disclosure and health/medical advertising compliance.
• Ability to manage budgets and vendor payments.
• Data analysis and reporting skills.
• Understanding of social media platforms and trends.

Benefits

• 401(k) with company match.
• Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week.
• Access to top-tier medical plans, dental, vision, and life insurance.
• Paid parental leave.
• Stock awards, a performance-based bonus, and exclusive access to Noom's products.

Pay

The base salary range for this position is $106,830–$139,600. Actual compensation is determined by job-related factors, including experience, skills, qualifications, and location.

Schedule

This role is eligible for a hybrid schedule (2 days per week on-site).