Influencer Marketing Manager

Influencer Strategy & Campaign Execution

• Build and execute the influencer marketing roadmap aligned with brand, growth, and retail priorities
• Run end-to-end campaigns across seeding, gifting, paid collaborations, whitelisting, and Partnership Ads
• Sources, vets, and negotiates with creators across tiers (nano, micro, mid, macro) with a sharp eye on fit and ROI
• Partners with paid social to identify and contract top-performing creators for whitelisting and partnership ads
• Develops creative brief templates that drive high performing content
• Develops testing frameworks that turn creator content into scaled paid media winners

Creator Community Management

• Builds and nurtures an active ambassador community that feels like a real relationship, not a transaction
• Designs the creator experience end-to-end: onboarding, communication cadence, exclusive perks, recognition moments, and offboarding
• Hosts virtual and in-person creator activations (events, product drops, brand immersions) that drive loyalty and word-of-mouth
• Acts as the human face of Magic Mind to our creator network, available, responsive, and genuinely invested in their growth
• Identifies rising creators early and builds relationships before they're priced out
• Creates rituals and moments (birthdays, milestones, surprise gifting) that turn one-off partners into long-term advocates

Affiliate & Performance

• Owns the affiliate creator program in partnership with our affiliate platform and paid teams
• Sets and optimizes commission structures, promo codes, and creator-specific landing pages
• Tracks creator-level performance (CAC, AOV, LTV, affiliate revenue) and double down on what's working
• Built reporting that connects creator output to business outcomes, not just engagement metrics

UGC & Content Engine

• Establishes a steady flow of high-quality UGC that fuels paid social, organic, retail, and lifecycle
• Partners with brand and creative teams to brief creators on content that's both on-brand and performance-ready
• Builds a content library and rights management process that makes assets easy to find and legally cleared to use

Operations, Reporting & Infrastructure

• Owns the influencer CRM and affiliate platform
• Builds playbooks, SOPs, and contract templates that let the program scale
• Maintains a clean creator database with performance history, contact info, and relationship notes
• Reports monthly on program health: spend, output, ROI, community size, sentiment, and pipeline

Cross-Functional Partnership

• Partners with paid social on whitelisting, creative testing, and Partnership Ads
• Partners with lifecycle and retention on creator-led email and SMS content
• Partners with retail and field marketing on creator activations tied to retail launches
• Partners with legal on contracts, FTC compliance, and IP/usage rights