Influencer Marketing Manager

The Role

The Las Vegas Convention and Visitors Authority (LVCVA) is seeking a creative, organized, and destination-savvy Influencer Marketing Manager to lead our influencer programming. In this role, you’ll manage creator partnerships while also bringing the social creativity needed to push our content forward, ensuring it resonates with the right audiences and keeps Las Vegas at the heart of culture. You’ll work closely with agency partners to execute creator programming end-to-end (briefs, contracts, timelines, budgets) and collaborate with our social teams to evolve how we connect with audiences across platforms.

What You’ll Do

• Develop and manage influencer marketing strategies and campaign plans that support LVCVA’s marketing and organizational objectives.
• Align influencers to campaigns, ensuring selections match LVCVA criteria, brand values, and target audiences.
• Stay informed on social media trends, internet culture, viral moments, and platform algorithm changes to inform creator strategy, content direction, and timely campaign opportunities.
• Brief and manage the relationship with the influencer agency, ensuring clear deliverables, timelines, and expectations.
• Review and support negotiation of influencer contracts, usage terms, deliverables, and compliance with LVCVA guidelines.
• Cook up influencer itineraries and occasionally manage on-the-ground content capture, events, and activations.
• Oversee content monitoring, review, and approvals to ensure creator content is on-brand, accurate, and compliant with legal and regulatory requirements.
• Track, analyze, and report on influencer campaign KPIs, providing internal reporting and recommendations.
• Manage influencer budgets, contracts, timelines, and deliverables.
• Maintain workflows, databases, and creator pipelines to support ongoing programming.
• Refine influencer processes and ways of working to improve efficiency and scalability across programs.

What We’re Looking For

• Bachelor’s degree, or High School diploma (or equivalent) plus 4 additional years equivalent job-related experience.
• 3+ years of experience leading influencer marketing, preferably in travel/tourism.
• Deep familiarity with social media platforms (Meta, X, TikTok, YouTube, etc.) and creator ecosystems.
• An evident feel for internet culture and trending content, you understand what’s going viral and why, and you can turn cultural moments into timely, on-brand creator activations.
• Extensive knowledge of destinations from the Strip’s most iconic attractions to hidden gems Downtown, with obvious passion for the culture, experiences, and stories that Las Vegas has to offer.
• Exceptional written communication skills.
• Pioneering ability to work collaboratively within a team and build strong relationships with internal partners and agencies.
• Ability to work well under pressure and meet tight deadlines while managing multiple projects simultaneously.
• Availability to work evenings, weekends, and holidays as needed during major Las Vegas events and activations (e.g., Formula One Las Vegas Grand Prix, NYE, etc.).
• Occasional on-site presence required during influencer content shoots, hosted creator visits, and live event activations throughout the destination.
• Ability to travel domestically and internationally.

Qualifications

All LVCVA Ambassadors are expected to demonstrate “Do the Right Thing”, “Vegas for All”, and “Be Extraordinary” by acting with integrity, fostering an inclusive and welcoming environment, and delivering exceptional service in everything they do. The Las Vegas Convention and Visitors Authority (LVCVA) provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the LVCVA will provide reasonable accommodations for qualified individuals with disabilities.