Influencer Marketing Manager

Responsibilities

• Source, evaluate, negotiate, and build relationships with creators across tiers, from nano to macro
• Create influencer briefs, manage campaign timelines and deliverables, and build strong day-to-day creator relationships
• Build a steady, always-on supply of creator and user-generated content to fuel organic social, paid media, and lifecycle channels
• Manage rights, compliance, and performance, including securing usage rights, coordinating whitelisting and Spark Ads handoffs, ensuring FTC and claims compliance, and tracking performance through CPA and key growth metrics
• Cross-functional collaboration with Organic Social, Paid Media, Lifecycle, and Brand teams to maximize creator content impact across channels

Requirements

• 4-6+ years running influencer or creator programs for a consumer brand, ideally in health, wellness, beauty, or supplements
• A track record of building and scaling a creator program from sourcing through contracting, briefing, and reporting, not just managing an agency
• Hands-on negotiation experience, including rates, deliverables, exclusivity, and usage rights, with comfort managing budget and contracts
• Deep fluency with TikTok, Instagram, and YouTube creator ecosystems, their KPIs, and what makes content perform on each
• A hands-on approach to creative ideation and execution from concept through launch
• Ability to review campaign data and turn it into clear recommendations, including CPA by creator and campaign
• Working knowledge of FTC disclosure requirements and comfort operating in a regulated category where claims are scrutinized
• Experience with creator whitelisting, TikTok Spark Ads, usage rights, and scaling creator content through paid amplification
• Proficiency leveraging influencer marketing platforms for creator sourcing, tracking, performance measurement, and payments
• Excellent communication and relationship-building skills

Benefits

• Competitive salary range of $110,000-125,000 per year, plus bonus eligibility
• Flexible time off + 9 annual company holidays
• Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
• 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
• 100% company-paid Life Insurance and Short-Term Disability Coverage
• 3% Employer contributions to 401(k) regardless of employee participation!
• (Free money)
• Matching Charitable Contributions up to $2,500/year
• $1,200/annual Work from Home (WFH) stipend
• Employee Recognition and Rewards Program
• Pet insurance
• Employee Product Samples and Discounts
• Professional Development Fund
• Free Calm App Subscription
• Pet Insurance