Influencer Marketing Manager

About the role

The Influencer Marketing Manager leads influencer and user-generated content (UGC) programs across a portfolio of client accounts. This role requires sourcing and managing talent, driving content quality, and collaborating cross-functionally to deliver measurable results.

Responsibilities

• Influencer & Creator Strategy
• Source and vet influencers using keywords, competitor insights, and trend analysis; evaluate alignment with campaign objectives through audience authenticity platforms
• Lead influencer and UGC partnerships end-to-end—from outreach and negotiation to brief development and content approval
• Ideate and collaborate with creators to produce authentic content that resonates with target audiences
• Stay current on platform trends, emerging creators, and top-performing formats across Instagram, TikTok, and YouTube
• Campaign Execution & Operations
• Manage campaign timelines, deliverables, and revision cycles across multiple clients simultaneously
• Organize and track content submissions, client approvals, and QA on live posts for accuracy and brand alignment
• Maintain project tracking in ClickUp (or equivalent), proactively flagging risks before they impact delivery
• Collaborate with the paid media team to adapt influencer assets for performance across platforms
• Reporting & Insights
• Pull and analyze influencer post performance metrics; synthesize findings into client-ready decks
• Compile reports showcasing industry insights, influencer performance, and forward-looking opportunities
• Partner with internal teams to optimize future campaigns based on data and learnings
• Cross-Functional Collaboration
• Work closely with creative, design, paid media, and account teams to ensure seamless execution
• Auxiliary with copywriting and content review to ensure messaging is on-brand and aligned with campaign goals
• Support preparation of client presentations and performance reviews

Requirements

• 2–4 years of experience in influencer marketing, social media, or integrated campaign management—agency experience preferred
• Strong understanding of Instagram, TikTok, and YouTube; fluent in influencer and UGC content strategies
• Ability to analyze performance data and translate findings into actionable recommendations
• Exceptional organizational and communication skills with strong attention to detail
• Experience with influencer platforms (HypeAuditor, or similar) is a plus
• Familiarity with project management tools (ClickUp, Asana, etc.) and Google Workspace
• Basic design skills or familiarity with Adobe Creative Suite is a plus
• Active user of AI tools (Claude, ChatGPT, Perplexity, etc.) with hands-on experience applying them to real work—from research and analysis to ideation and storytelling

Qualifications

• Fluent in English
• Passionate about culture and the creator economy
• Proactive and self-starter with a strong sense of ownership
• Willingness to relocate to NYC if needed

Skills

• Strategic thinking and creativity
• Project management and organization
• Data analysis and reporting
• Collaborative teamwork
• Content creation and editing
• AI tool proficiency

Benefits

• Regular performance reviews with quarterly growth path check-ins
• Comprehensive health, dental, vision, and mental health benefits
• 15–24 days PTO/year depending on seniority, plus birthday off, 7 sick/safe days, and up to 12 weeks paid parental leave
• New MacBook Pro and access to cutting-edge AI tools across the agency
• Sun-drenched penthouse Acceleration Hub on 5th Avenue in Flatiron—with commuter benefits and Citibike membership
• Dog-friendly office, regular team events (Field Day, Ski Club, Golf League, holiday celebrations), and a culture built around ownership and ambition