Influencer Marketing Coordinator

Responsibilities

• Participate in the day-to-day management of our influencer gifting program to support company goals, brand storytelling and acquisition
• Manage relationships with micro-influencers, managing all communications to fulfil program deliverables
• Monitor product inventory, and place and track gifting orders for influencers to achieve monthly goals, being mindful of program deadlines
• Identify and evaluate potential partners based on a number of factors, including engagement, audience demo, and brand fit
• Support the influencer generated content organization and distribution process to ensure all content is being fully utilized
• Negotiate and contract creators for one-off paid requests as needed
• Track and analyze all influencer program deliverables, data and KPIs
• Create content calendars and directional collateral for influencers to help them fulfill contractual obligations
• Maintain and update influencer management platforms with monthly campaigns
• Share creative content ideas and inspiration with internal team and partners
• Know what’s going on in the industry and what our competitors are doing; collect key learnings that can be used to strengthen our partnership programs
• Support on brand ambassador deliverables as needed
• Work collaboratively with cross-functional teams

Requirements

• Bachelor’s degree with an emphasis in social media, marketing, communications, or public relations preferred or relevant experience
• 1-2 years’ experience in influencer marketing, PR, social media, or marketing
• Knowledge and understanding of social media platforms and their respective best practices, KPIs, and emerging trends (TikTok, Instagram, Facebook, YouTube, etc.)
• Ability to troubleshoot and be flexible in a fast-moving, multi-tasking environment with numerous deadlines
• Detail-oriented and highly organized
• Excellent verbal, interpersonal and written communication skills
• Ability to foster collaborative and productive working relationships within all levels of the company
• Experience working in fashion or beauty preferred
• Proficient in Microsoft Word, PowerPoint, Excel, Outlook
• Proven ability to connect with individuals and foster long-lasting relationships
• Ideal candidate brings foundational AI literacy, including experience using generative AI tools, and a proactive mindset to experiment with new technologies to drive productivity and innovation