Influencer Marketing
Igniwa · San Francisco, CA · 3 wk ago
RemoteRemoteMarketingFull-time
Influencer Marketing
- Design and own global influencer strategy across Instagram, TikTok, LinkedIn, and YouTube
- Identify, onboard, and manage influencers across tiers
- Build long-term influencer partnerships, not one-off posts
- Own outreach, negotiation, contracting, timelines, and delivery
- Develop clear influencer briefs that translate value into native, high-performing content
- Build systems for tracking performance: CAC, retention, assisted conversions, and brand lift
- Experiment aggressively with formats, influencers, and narratives - double down on what works
Creator-Led GTM & Distribution
- Turn influencers into a durable GTM channel (not just a marketing experiment)
- Work closely with founders and Growth to align influencers with launches, features, and narratives
- Explore non-obvious partnerships: affiliates, rev share, co-created products, education, communities