Influencer Manager

Job Summary

The Influencer Manager supports the continued success of SEGA’s many IPs and brands globally across various businesses, including games, consumer products, animation, and beyond. This unique opportunity involves helping SEGA brands thrive while supporting the success of others and sharing the love of SEGA brands with content creators worldwide.

Responsibilities

• Partner with Brand Marketing, Community, and Public Relations teams to lead and drive the overarching creator strategy and campaign narrative for a variety of SEGA brands.
• Evaluate and manage negotiations for influencer partnerships including contracts and budgets to optimize ROI while adhering to compliance and organizational priorities.
• Collaborate regularly with wider teams to identify opportunities for engaging influencer-focused content that will expand audience reach and fan engagement.
• Create and manage an in-house Influencer Program, including creating and distributing creator kits, to support content creators across Sonic and other SEGA brand releases and activations.
• Prepare data-driven reports and presentations that summarize campaign performance, platform growth, and ROI for executive stakeholders.

Qualifications

• Typically has 7+ years of experience in an Influencer Relations or related role; experience in the entertainment, CPG or gaming industry preferred.
• Strong project management and creative planning skills.
• Strong understanding of influencer platforms such as TikTok, Twitch, YouTube, and others, including a familiarity with the unique workings of each platform.
• Solid knowledge of the content creation and influencer landscape within the entertainment, CPG or gaming industry.
• Excellent interpersonal, written, verbal, and reporting skills, with the ability to communicate effectively across teams and with external partners.
• Proficient with Photoshop, Excel, PowerPoint, SharePoint, and analytic measurement tools preferred.
• Creative, collaborative thinker who contributes to improving unique workflows and processes.
• Comfortable working in a fast-paced, small-team environment and collaborating with overseas teams, including flexible hours as needed.
• Excellent communication skills, both internally to a wide range of teams as well as externally to creators and the wider public.
• A positive, professional, and solutions-oriented attitude.
• An understanding of social listening tools such as Level Up, Tubular and Synthesio, and the ability to suggest others where they might be necessary to better improve our insights.
• Familiarity with SEGA brands such as Sonic the Hedgehog, Persona, Metaphor, and Crazy Taxi is preferred.
• Experience working with a Japanese game publisher is a plus.