Influencer, Creator & Social Strategist

About the role

We're looking for a strategic lead with consumer brand and integrated campaign expertise to lead brand building through creator partnerships, social strategy and cultural influence. This strategist will partner with multidisciplinary teams to help clients earn attention by developing integrated campaigns, creator partnerships and social-first ideas to strengthen client outcomes, while sharing what’s next in creator marketing for clients and across the agency.

Qualifications

• 7+ years of experience leading integrated creator, social, digital brand strategy and storytelling within an agency or consumer brand, with food & beverage or QSR experience preferred.
• Bachelor’s degree in communication, advertising, marketing or PR preferred.
• Experience developing creator campaigns for nationally recognized consumer or lifestyle brands.
• Strong understanding of the creator economy and how influencer marketing fits within integrated communications programs.
• Experience leading creator partnerships across multiple platforms, including Instagram, TikTok, YouTube, LinkedIn and emerging channels.
• Knowledge of influencer marketing technologies, creator management platforms, AI options, and social analytics tools.
• Experience managing creator and talent contracts, licensing, usage rights and compliance requirements.
• Strong client counsel, presentation and relationship-building skills.
• Experience collaborating across disciplines, including media relations, brand strategy, social media, creative, digital marketing and paid media.
• A strategic mindset with the ability to translate business objectives into measurable creator programs.
• Experience partnering with creators across tiers, from nano-influencers to celebrities.
• A growth mindset that shows up as staying ahead of emerging trends, technologies and cultural conversations.