Influencer and Content Creator Manager

Job Summary

Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company? At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

What will you work on?

• Manage end-to-end influencer partnerships for non-agency campaigns, guiding creators from initial outreach and briefing to final content execution.
• Oversee influencer negotiations, contract drafting, and compliance with brand guidelines and FTC regulations.
• Design and launch an always-on Content Creator Program tailored to parents and educators to generate high-quality user-generated content (UGC).
• Drive lower-funnel conversion by managing affiliate commerce programs, serving as the primary lead for the TikTok Shop affiliate network.
• Manage targeted product seeding and sampling initiatives using platforms like Bazaarvoice to drive early product reviews and social buzz.
• Establish a streamlined process for vetting and cataloging inbound creator partnership requests.
• Utilize influencer management platforms (e.g., CreatorIQ, Grin, Traackr) to run reporting and translate campaign metrics into actionable insights.
• Execute curated PR "Surprise Delight" moments and coordinate impactful influencer attendance and content capture at brand events.

Skills and Experience

• Previous experience in influencer marketing, public relations, or talent management, ideally within the toy, family, lifestyle, or consumer goods industries.
• A proven track record of managing end-to-end influencer campaigns, including direct negotiation and contract management.
• Hands-on experience managing affiliate marketing programs, specifically with the TikTok Shop affiliate ecosystem.
• Experience developing and scaling ambassador or micro-creator programs.
• Proficiency with influencer discovery and CRM platforms, as well as sampling platforms like Bazaarvoice.
• Strong analytical skills with the ability to measure campaign ROI and conversion metrics.

Pay Range

The anticipated pay range for candidates who will work in Connecticut is $90,000 to $130,000 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc.

What You Can Expect From Us

• Growth and Career Opportunities
• Flexible Work Hours
• Innovation, Collaboration and Fun
• Comprehensive Benefits
• Other fun Perks!

About the Company

Spin Master Inc. is a multi-state employer, and this salary range may not reflect positions that work only in other states. This job posting is tied to an open vacancy.

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