Influencer and Affiliate Manager - CPG

About the Role

Our client, a rapidly growing consumer brand in the wellness space, is seeking an Affiliate Marketing Manager to lead its ambassador program, drive measurable revenue growth, and strengthen brand awareness across digital and e-commerce channels.

Why Join Us

• Take ownership of a high-impact influencer, ambassador, and partnership program with direct visibility into revenue and customer growth.
• Work in a fast-paced, entrepreneurial environment where new ideas and creative strategies are encouraged.
• Have the opportunity to build and scale programs rather than simply maintain existing processes.
• Collaborate cross-functionally with marketing, e-commerce, creative, and sales teams.

Responsibilities

• Own the development and growth of the company's influencer, ambassador, and strategic partnership ecosystem.
• Identify new opportunities to expand the brand's presence through fitness professionals, creators, athletes, and other relevant personalities.
• Build and maintain long-term relationships with key partners while ensuring they have the resources and direction needed to effectively represent the brand.
• Create partnership strategies designed to increase customer acquisition, engagement, brand visibility, and e-commerce sales.
• Develop promotional initiatives around new products, seasonal opportunities, product launches, and ongoing brand campaigns.
• Provide guidance to influencers and partners regarding content strategy, social media best practices, promotional messaging, and audience engagement.
• Help develop and refine internal processes that improve the efficiency and scalability of the partnership program.
• Provide leadership and direction to supporting team members involved in affiliate and partnership initiatives.
• Maintain a strong understanding of social platforms, creator trends, competitive activity, and emerging opportunities within the fitness and wellness space.

Pay

$75,000 - $90,000 per year