Industry Principal, Equipment DMS

About the role

We're looking for an Industry Principal for Equipment DMS at our Alpharetta, GA office. This is a full-time onsite role where you'll own the success of our Equipment Dealer Management System segment and drive cross-functional alignment across Product, Sales, Marketing, Operations, and Customer Success. You'll sit within the Global Marketing organization as the Equipment DMS segment's single point of accountability for market success, influencing without formal power and owning segment financial outcomes including pipeline, new logo acquisition, upsells/cross-sells, and retention.

Responsibilities

• Ensure go-to-market teams are well educated and have the tools to win.
• Monitor lead follow-up and act as the segment expert in high-stakes engagements.
• Work closely with Campaign Managers to oversee demand generation programs and drive optimization.
• Define go-to-market strategy and Product Marketing, and understand the competitive landscape.
• Partner with Product Management on roadmaps and messaging.
• Collaborate with Operations and Customer Success on retention.
• Advocate for segment needs in planning cycles.

Qualifications

You are a natural owner who doesn't wait to be assigned responsibility. You're organized and clear-headed in complexity, comfortable managing multiple workstreams, and your default is to solve challenges. You have B2B experience in product marketing, sales, strategy, equipment operations, or dealer services—ideally in SaaS or enterprise software. You communicate clearly and influence through expertise and relationships without formal authority.

• Direct experience in equipment, dealerships, rental, or service operations.
• Track record owning a business segment or vertical end-to-end.
• Experience representing equipment industry solutions in forums or on stage.
• Proven ability to drive cross-functional alignment without formal authority.

Skills

• Equipment DMS or dealer management systems and asset management.
• GTM tools and CRM platforms in B2B SaaS.
• Service scheduling and field operations experience.

Benefits

Aptean offers competitive pay and robust benefit plans along with the opportunity to grow your career in a fast-paced, flexible, and casual environment. This role provides an outstanding opportunity for career development and growth.

About Aptean

At Aptean, our mission is to solve tomorrow's unique challenges today with unrivaled, purpose-built software and superior customer experiences from people who care. Aptean is a global provider of mission-critical, industry-specific software solutions. Our purpose-built ERP and supply chain management solutions help address the unique challenges facing process and discrete manufacturers, distributors, and other focused organizations. Aptean's compliance solutions are built for companies serving specific markets such as finance, healthcare, biotech, and pharmaceuticals. Over 10,000 highly specialized organizations in more than 20 industries and 80 countries rely on Aptean to streamline their everyday operations.

Aptean pledges to promote a company culture where diversity, equity, and inclusion are central. We are committed to applying this principle as we interact with our customers, build our teams, cultivate our leaders, and shape a company in which any employee can succeed, regardless of race, color, sex, national origin, sexuality and gender identity, religion, disability, or age. Celebrating our diverse experiences, opinions, and beliefs allows us to embrace what makes us unique and to use this as an asset in bringing innovative solutions to our customer base.