Industry Marketing Specialist

Responsibilities

• Support the development, design, and implementation of content that supports industry initiatives across Bray.
• Solutions-focused to drive technical guidance and create Case Studies, White Papers, Industry Brochures, Application Guides, Industry Training tools, etc. for print and digital platforms.
• Work with industry managers, product managers, marketing managers, and SMEs to develop technical content.
• Develop standardized template designs and execute designs across all content formats, platforms, channels, regions, and languages.
• Collaborate with translation providers, regional marketing coordinators, and other stakeholders to convert content into approved formats for global distribution.
• Assist with ongoing collateral updates.

Job Duties

• Establish and drive Industry strategy.
• Work with Marketing, Product Management, Industry Leaders, and other SMEs to develop Case Studies, White Papers, Industry Brochures, Applications Guides, and other solutions-focused marketing content.
• Work with MARCOM teams to publish industry application content in alignment with Brand Standards and templates.
• Compile appropriate application details to create Industry collateral with graphic designers.
• Multi-task and prioritize projects and daily tasks to meet deadlines including formal review processes with project stakeholders.
• Assist with ongoing updates and maintenance of SEO and website updates based on the industry pages.
• Create messaging for digital marketing campaigns and internal communications.

Skills And Qualifications

• Minimum 5 years marketing, engineering, or sales experience within Industrial Valves or Process Control.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Experience with industry-based marketing tools.
• Ability to implement brand standards across multiple languages, platforms, and channels.
• Strong written and verbal communication skills.
• Ability to work independently and collaboratively with cross-functional teams.
• Excellent time management and organizational skills.
• Experience with photo/video, copywriting, branding, web design, or digital marketing is a plus.
• Technical background with the ability to read engineering drawings is a plus.