Industry Marketing Manager, Industrials & Manufacturing

About the role

At commercetools, we empower the next era of commerce for our customers. This role is hybrid, with three days a week spent in our Durham office.

Responsibilities

• Rapidly develop a working knowledge of the industrial manufacturing commerce landscape including key buyer personas and key industry trends.
• Identify sub industries to prioritize based on commercetools ability to meet the unique needs / use cases.
• Map the information ecosystem: identify the publications, communities, events, analysts, and influencers that industrial manufacturing buyers trust when evaluating commerce vendors.
• Serve as a demand generation-focused partner to the sales team, arming them with campaign context, follow-up materials, and insight into what's driving engagement from target accounts.
• Own the demand generation plan for the Industrial Manufacturing vertical, working hand-in-hand with Product Marketing to activate their positioning and messaging across the right channels and audiences.
• Define and prioritize target account segments within the vertical, partnering with sales and ABM teams to align on named accounts, buying signals, and pipeline goals.
• Design and run multi-channel campaigns tailored to the industrial manufacturing buyer journey spanning digital advertising, email nurture, content syndication, ABM plays, and industry events.
• Own and manage budget and programs end-to-end from brief through execution and reporting, with a relentless focus on pipeline contribution as the measure of success.
• Drive pipeline targets for the Industrial Manufacturing vertical and report on marketing's contribution to new pipeline, influenced pipeline, and deal acceleration.
• Identify and invest in the highest-leverage demand generation channels for this audience, whether that's industry trade events, vertical publications, targeted ABM programs, or outbound plays in partnership with the BDR team.
• Work closely with BDRs and sales to ensure tight campaign-to-conversation handoffs and build feedback loops that keep targeting, channel mix, and offer strategy sharp over time.
• Continuously test, measure, and optimize campaign performance, bringing a data-driven mindset to every decision about where to invest and where to pull back.

Requirements

• 8-10 years of B2B demand generation experience, with meaningful exposure to industrial manufacturing, heavy equipment, distribution, or adjacent industries.
• A demonstrated track record of building and executing campaigns that drive measurable pipeline, you measure success in opportunities and revenue influence.
• Experience working across the demand generation toolkit: digital advertising, ABM, content syndication, email nurture, events, and BDR partnership.
• Strong ability to pick up a new industry quickly, you know how to do the research, find the right channels, and adapt programs to reach a specific audience effectively.
• A sharp analytical mindset, you're comfortable in a CRM and marketing automation platform, and you use data to make decisions.
• Able to work independently, manage multiple programs simultaneously, and drive results without needing heavy direction.

Qualifications

• Comfort working in close partnership with Product Marketing, taking strong messaging and positioning and operationalizing it into campaigns that perform.
• Comprehensive health benefits for you and your dependents, including access to OpenUp for personalized mental health support.
• Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs.
• Family Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave, so you can spend more time with your new addition.
• Our equity participation program allows you to share in our success.

Skills

• Comprehensive health benefits for you and your dependents, including access to OpenUp for personalized mental health support.
• Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs.
• Family Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave, so you can spend more time with your new addition.
• Our equity participation program allows you to share in our success.

Benefits

• Comprehensive health benefits for you and your dependents, including access to OpenUp for personalized mental health support.
• Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs.
• Family Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave, so you can spend more time with your new addition.
• Our equity participation program allows you to share in our success.