Industry Marketing Manager

Responsibilities

• Develop and execute marketing strategies that drive revenue growth and customer acquisition
• Generate sales pipeline through targeted ABM campaigns, lead nurturing programs, demand generation, regional events/tradeshows, and engaging content
• Conduct market research and competitive analysis to identify trends and opportunities
• Maintain a strong understanding of our B2B products & Services, target customer demographics, competitor analysis, and industry segments
• Partner with external agencies and content team to create compelling, personalized content and campaigns that resonate with our target audiences to build positive brand recognition
• Build, execute, measure, and optimize multiple marketing campaigns across multiple channels (owned, earned, shared, and paid), partnering with supporting teams to ensure successful tactic execution
• Define tactics from start to finish by proactively partnering with internal teams for email, web, social, advertising teams, and outside agencies to ensure successful delivery
• Aid in creating and managing customized marketing briefs for internal alignment and to share opportunities for collaboration across the company
• Create and personalize content, nurture assets, sales enablement materials, and create strategically aligned marketing plans
• Conduct and review research to support program and campaign development; identify, resolve, and escalate campaign risks or issues hindering delivery of tactics
• Propose and validate audience, messaging, and channels for campaign advertising and amplification
• Leverage marketing analytics and reporting platforms to determine campaign success criteria, manage campaign status reports, and continuously audit and improve the digital experience and outcomes
• Build and maintain collaborative relationships with internal stakeholders and subject matter experts to align on market opportunities, objectives, benchmarks, messaging and audience targets, and content to ensure campaign success
• Stay abreast of emerging digital technologies, media opportunities, approaches, and strategies

Qualifications

• Bachelor's degree - preferably in marketing or communication related field
• 8+ years of experience in marketing, ideally within a B2B environment
• High-level understanding of technology categories such as cloud, security, and generative AI
• Experience building and delivering marketing campaigns, events, executive and key account programs
• Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders but also able to work independently and thrive in ambiguity
• The experience and passion to think creatively and generate ideas on how to build robust and unique 1:1 campaigns
• Data-driven, you have a grasp on crucial marketing KPIs and what levers to pull to optimize your campaigns to drive performance
• Hands-on execution ability with effective project management, time management, prioritization, organizational skills, accuracy in performance, ability to anticipate the needs of sales and details driven
• Exhibit initiative, a sense of teamwork, ability to multitask, optimistic, approachable, and a "can-do" attitude
• Demonstrate creative spark as expressed in ideas for messaging, creative design, etc.