Industry Growth Leader

Work with a Top 20 CPA and advisory firm that Accounts for Anything. Aprio has 40 U.S. office locations, as well as international office locations and more than 3,200 team members that speak 60+ languages across the globe. By bringing together proven expertise, deep understanding, and strategic foresight for fast-growing industries, Aprio ensures clients are prepared for wherever life or business may take them.

About the role

The Industry Growth Leader is responsible for strategic oversight and directing tactical support needed to drive high growth within an industry or service practice. The Growth Leader works closely with Industry or Service Practice leadership to develop and execute a strategy to achieve revenue goals, focusing on increasing pipeline, generating leads, supporting client expansion, and growing revenue to meet targets between 15% and 20% organic growth. Eighty percent of focus is on pipeline management and client account planning to drive top-line results, while 20% is on lead generation campaigns such as event or partner marketing. The role also plays a key part in integrating new partners from mergers into the industry group, ensuring adoption of CRM, pipeline management, and account planning processes.

Responsibilities

• Work with Industry Leader to create a growth plan that includes a go-to-market strategy, lead generation plan, and capacity plan to produce sustainable growth.
• Develop expertise regarding Aprio services and the industry, using knowledge of trends, market opportunities, customer needs, and competitive landscape to identify growth opportunities.
• Analyze financial, sales pipeline, marketing analytics, and other performance metrics to understand business metrics related to growth targets.
• Manage weekly or monthly pipeline calls.
• Train team members on account management processes and use of AI tools to identify client expansion opportunities.
• Provide pursuit team coaching on new business opportunities and client expansion.
• Develop and maintain Ideal Client Profiles to guide go-to-market efforts.
• Work with Industry Leader to identify new services, solutions, or offerings needed to comprehensively serve clients and drive growth while achieving strong client retention.
• Develop and provide direction for lead generation plans in partnership with the corporate marketing & business development team, including:
  • Digital marketing: PPC campaigns, email.
  • Lead Generation Events: manage content and sales strategy for webcasts, speaking engagements, and sponsored events to achieve 10X ROI.
  • Outbound campaigns: work with Outbound BD team to obtain meetings with prospects.
  • Sales assets: provide direction for development of sales collateral and proposal assets.
  • Thought leadership content: provide direction for articles, videos, and whitepapers.
  • Public relations: work with Communications to drive awareness and leads from press releases, speaker placements, and pitching articles to trade publications and national/regional media.

Requirements

• Excellent executive presence and communication skills to collaborate with clients, industry leaders, and internal team members & executives.
• A “do-what-it-takes” spirit, willingness to roll up your sleeves, and flexibility to adapt to evolving goals and priorities.
• Significant business development/marketing experience.
• Demonstrated experience leading successful growth campaigns.
• Analytical skills for interpreting marketing analytics, pipeline data, and market trends to identify key levers for optimization.
• Natural relationship builder and connector.
• Strong understanding of the professional services environment.

Pay

$151,000 - $195,000 a year

Benefits

• Medical, Dental, and Vision Insurance on the first day of employment.
• Flexible Spending Account and Dependent Care Account.
• 401k with Profit Sharing.
• 9+ holidays and discretionary time off structure.
• Parental Leave – coverage for both primary and secondary caregivers.
• Tuition Assistance Program and CPA support program with cash incentive upon completion.
• Discretionary incentive compensation based on firm, group, and individual performance.
• Incentive compensation related to origination of new client sales.
• Top-rated wellness program.
• Flexible working environment including remote and hybrid options.

Why work here

• Industry leadership: Be part of a high-growth firm passionate about what’s next.
• Culture: Thirty-one fundamental behaviors guide the culture daily, ensuring an exceptional team-member and client experience (the Aprio Way).
• Team: Work with a high-energy, passionate, caring, and ambitious team in a collaborative environment.
• Entrepreneurship: Freedom to innovate and bring ideas to help grow the firm nationally.
• Growth opportunities: Professional development in an environment that fosters continuous learning and advancement.
• Competitive compensation: Rewarded with industry-leading benefits and a flexible work environment for work/life balance.