Industry and Brand Leader

About the Role

This position provides an opportunity to transition from other private, public, government, or military experience to a 3M career. As an Industry and Brand Experience Leader, you will collaborate with innovative 3Mers globally, tapping into your curiosity and working with some of the most creative minds in the industry.

Responsibilities

• Engagement Strategy:
  • Set a single engagement strategy across social media, influencer, industry events, and earned media, organized around defined buyer audiences.
  • Define how engagement work is measured and reported, connecting it to audience reach, preference, and downstream business outcomes.
  • Manage budget and investment recommendations across social media, influencer, events, and public relations.
  • Partner with paid media, content, division marketing, and regional teams.
• Social and Influencer:
  • Build an always-on social and community presence in platforms where skilled trades, engineers, and operations leaders spend their time.
  • Develop creator and influencer partnerships with credible practitioner voices and set standards to maintain trade credibility.
  • Oversee organic social content planning, publishing, and community response across global channels.
• Industry Events and Trade Shows:
  • Own the industry event and trade show strategy, determining which shows earn investment, what each presence aims to achieve, and how success is measured.
  • Lead activation planning and on-site execution to ensure consistent experiences across business groups, divisions, and regions.
  • Partner with Corporate, Business Group, Division, and Area teams to map the event calendar in priority markets.
• Public Relations and Thought Leadership:
  • Lead earned media and thought leadership strategy to ensure 3M expertise is visible in industry conversations.
  • Prepare and support spokespeople for industry media, conference speaking, and technical publication.
  • Coordinate with Corporate Communications on messaging, approvals, and issues management.
• Team and Partner Leadership:
  • Lead, coach, and develop a team of social leads and activation specialists.
  • Manage agency partners and external creators, including scope, quality, timelines, and cost.
  • Build capabilities and ways of working that allow a small central team to support six divisions and multiple regions.

Requirements

• Bachelor’s degree or higher (completed and verified prior to start).
• Ten (10) years of combined experience in social media, influencer marketing, events, public relations, or integrated marketing in private, public, government, or military environments.
• Three (3) years of experience leading people or teams in private, public, government, or military environments.

Qualifications

Additional qualifications that could help you succeed in this role include:

• Experience in business-to-business marketing, ideally in industrial, manufacturing, construction, or a comparable technical category.
• Experience marketing through an indirect or distributor-fulfilled route to market.
• Experience building organic social and community presence for a brand, not only paid social distribution.
• Experience running influencer or creator programs with technical or trade audiences.
• Experience owning a trade show or industry event portfolio, including investment decisions and on-site activation.
• Experience in public relations or executive thought leadership, including working with technical spokespeople.
• Experience leading global work across multiple regions and languages.
• Experience managing agency partners.
• Ability to translate engagement activity into business terms for senior leadership.

Schedule

This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN. Travel may include up to 20% domestic and international.

Pay

The expected compensation range for this position is $188,251 - $230,084, which includes base pay plus variable incentive pay, if eligible. The specific compensation offered may vary based on factors including relevant knowledge, training, skills, work location, and experience.

Benefits

3M offers a range of benefits, including:

• Medical, dental, and vision insurance.
• Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) for health care and dependent care.
• Disability, life, and voluntary benefits.
• Paid absences and retirement benefits.

Additional information is available at 3M Benefits.