Inbound MICE Project Manager

About the Role

As an Inbound MICE Project Manager, you will play a key role in connecting global business communities with China's local culture. Drawing on WildChina's extensive destination expertise and exclusive local resources, you will create high-quality programs that bring together business insight, cultural depth, and exceptional guest experiences.

Key Responsibilities

• International Client Development and Business Engagement

  • Develop inbound MICE business opportunities with multinational corporations, overseas chambers of commerce, international institutions, and global business partners.
  • Independently engage with overseas decision-makers and senior stakeholders to understand their needs for executive visits, incentive travel, cross-border industry summits, executive learning programs, and business delegations to China.
  • Build and maintain long-term relationships with international clients and partners.
  • Take an active role in driving the growth of WildChina's inbound corporate and MICE business.

• Premium Inbound Product Design and Innovation

  • Develop differentiated inbound MICE products based on international clients' business objectives, cultural expectations, and travel preferences.
  • Integrate China's cultural heritage, intangible cultural heritage, wellness traditions, contemporary industries, private venues, and exclusive local resources into distinctive program concepts.
  • Create tailored proposals combining corporate and institutional visits, closed-door industry exchanges, deep cultural immersion, and high-end private experiences.
  • Balance commercial relevance with thoughtful cultural storytelling to create distinctive, competitive, and memorable programs.

• End-to-End Project Management and Client Service

  • Act as a dedicated China advisor and take ownership of the full project lifecycle.
  • Pre-Program Planning: Develop comprehensive itineraries and program proposals based on client profile, travel objectives, seniority level, and group background. Source and secure exclusive venues, industry experts, cultural practitioners, corporate and institutional visit opportunities, and other specialized resources. Prepare budgets, negotiate proposals, and support contract finalization.
  • Program Delivery: Coordinate all China-based suppliers, including hotels, transportation providers, restaurants, guides, interpreters, activity partners, and event-production vendors. Manage multilingual onsite reception and delivery. Anticipate and handle the specific needs of international guests, including dietary requirements, cultural preferences, accessibility needs, and travel arrangements. Ensure smooth, professional, and high-standard execution throughout the program.
  • Post-Program Improvement: Lead cross-cultural project reviews and collect feedback from international clients and internal teams. Continuously improve program modules, service standards, and cultural experience design. Help develop and maintain standard operating procedures for premium inbound guest service.

• Industry Brand Building and Partnership Development

  • Industry Representation: Represent WildChina at international MICE, inbound travel, and tourism industry events where appropriate. Share insights on China's premium inbound business travel market, destination experience design, and evolving client needs. Help strengthen WildChina's reputation as a trusted expert in high-end inbound travel and MICE.
  • Partnership Ecosystem Development: Build long-term partnerships with domestic tourism and cultural institutions, industry parks, premium local suppliers, and overseas corporate travel channels. Identify and develop exclusive experience resources. Contribute to a sustainable and high-quality inbound MICE partnership ecosystem.

Requirements

• Cross-Cultural Communication and International Experience

  • Business-fluent English, with the ability to communicate confidently and professionally with overseas clients, senior executives, and international partners. Additional foreign-language ability is an advantage.
  • Strong written and spoken Chinese, with polished and professional communication skills.
  • Overseas study or international work experience is strongly preferred.
  • Strong understanding of Chinese and Western business communication styles, etiquette, and cultural differences, with the ability to translate cross-cultural needs into thoughtful program solutions.
  • At least three years of hands-on experience in inbound travel, international business travel, foreign guest reception, MICE, incentive travel, DMC, or related fields.
  • Existing relationships with overseas chambers of commerce, multinational corporations, or international business networks are an advantage.

• Creative Program Design and Project Delivery

  • Strong ability to combine creative high-end program design with rigorous project execution.
  • Able to create deep cultural and business experiences beyond conventional sightseeing.
  • Proven ability to manage complex itineraries, multiple projects, last-minute changes, and highly personalised international guest requirements.
  • Experience in project budgeting, proposal development, supplier negotiation, contracting, and multi-party coordination.

• Cultural Knowledge and Storytelling Ability

  • Strong interest in and knowledge of Chinese history, traditional philosophy, intangible cultural heritage, local culture, and contemporary industry development.
  • Able to transform local culture and destination knowledge into immersive, memorable, and meaningful guest experiences.
  • A genuine belief in the value of experiential travel and cultural exchange.
  • Committed to communicating China's diverse culture and contemporary development to international guests in a professional, thoughtful, and engaging way.

What We Offer

• A clear global career development path, with accelerated advancement opportunities for high performers and opportunities to participate in joint proposals with WildChina's overseas teams.
• Access to exclusive, premium destination resources and the opportunity to build a strong network across multinational corporations, tourism, culture, and industry.
• Regular site-inspection and familiarization-trip opportunities across China, providing ongoing inspiration and destination expertise.
• A diverse, international, and collaborative working environment, with close collaboration across WildChina's China and overseas teams.
• A mature premium-service system and exclusive local resource network to support business development and project delivery.

About WildChina

WildChina is a pioneer in high-end experiential travel, crafting authentic and transformative journeys across China for discerning international travellers. For more than two decades, we have been a trusted partner for global explorers, luxury tour operators, and corporate groups seeking a genuine connection with China—beyond the guidebooks. Our guests come from around the world and expect more than a well-organized itinerary or a comfortable room. They seek compelling stories, a true sense of place, and thoughtful service that anticipates their needs. Through our Corporate Services team, WildChina designs and delivers premium inbound MICE programs, executive visits, private delegations, and immersive tailor-made journeys for multinational corporations and international executive groups visiting China. We combine deep destination knowledge, distinctive cultural access, creative program design, and seamless end-to-end delivery to create experiences that are meaningful, sophisticated, and uniquely WildChina.