Inbound Content Marketer

Responsibilities

• Ongoing competitor analysis to ensure proper keywords are targeted on-site and in marketing and other campaigns
• Reviewing and analyzing company website that can be improved and optimized
• Preparing detailed strategy reports and presenting recommendations for updates, changes, and improvements
• Identifying powerful keywords to drive the most valuable traffic and implementing approved strategies
• Advising on, creating, and monitoring PPC campaigns
• Pricing and managing Google Ads and LinkedIn Ad campaigns
• Partnering with company writers and designers to design and launch effective SEO content for blogs, websites, and social media accounts
• Keeping updated on both white hat and black hat SEO strategies to avoid staying within search engine guidelines

Requirements

• Proven expertise in content marketing, content growth, and SEO
• Proven expertise in search engine optimization practices and white hat SEO
• Outstanding ability to think creatively, strategically, and proactively identify and resolve problems
• Excellent verbal and written communication skills
• Ability to work within a team and independently
• 3+ years' experience in Google Analytics
• 3+ years with website optimization tools
• 2+ years with Hubspot Marketing Hub and CRM
• 2+ years in Google Ads and LinkedIn Ad campaigns
• Proven SEM experience managing PPC campaigns in Google and LinkedIn
• 2+ years of experience with bid management tools
• 3+ years with A/B and multivariate experiments
• Must be able to work remotely from the USA

Qualifications

• Bachelor's Degree or relevant work experience