In-House - Restaurant Marketing Associate

About the role

The Manager, Social Media will plan, implement, manage, and monitor Living Spaces’ social media strategy, develop brand awareness, and generate inbound traffic.

Responsibilities

• Execute day-to-day social media initiatives, including posting diverse content and developing strategies to improve user engagement, increase follower count, and drive action across all major channels – Facebook, Instagram, TikTok, Pinterest, X, etc.
• Lead, mentor, and grow a high-performing social media team, fostering collaboration across creative, paid media, and customer service.
• Concept, capture, and edit social content that can be used for organic and paid social as needed.
• Lead and oversee the creator/influencer program strategy and partnerships.
• Work closely with Art Directors and the Paid Social team to align on strategy and capture cross-functional content.
• Collaborate with the paid social team to strategize the deployment of content across organic and paid channels.
• Create and maintain a social media calendar for short-term viral initiatives and long-term brand campaigns.
• Manage and maintain analytics systems to track social media engagement, KPIs, and create monthly reports.
• Create and monitor effective benchmarks for measuring the impact of social media programs; analyze and report on campaign effectiveness to maximize results.
• Work with the in-house studio team and production designers to create and capture content.
• Brainstorm and execute new promotional contests to drive increased engagement from past and future customers.
• Oversee community management to ensure positive user sentiment and implement quality control strategies.
• Monitor competitors and create competitive reports that provide rankings and key learnings.
• Stay updated on emerging social media technologies, trends, and industry news that align with the brand’s marketing and business goals.
• Present social media strategy, results, and opportunities to senior leadership and cross-functional stakeholders.
• Develop and execute the company’s business strategies to attain the goals of the board and shareholders.
• Provide strategic advice to direct reports for an accurate view of the market and the company’s future.
• Prepare and implement comprehensive business plans.
• Ensure company policies and legal guidelines are communicated and followed throughout the organization.
• Communicate and maintain trust relationships with shareholders, business partners, and authorities.
• Delegate responsibilities and supervise the work of direct reports, providing guidance and motivation to drive maximum performance.

Requirements

• Bachelor's degree (B.A. or B.S.) or equivalent from a four-year college in Marketing, Business Administration, English, Communications, Public Relations, or a related field.
• Minimum 5 years of experience in social media, marketing, or public relations.
• Demonstrated knowledge and immersion in social media.
• Extensive knowledge and understanding of social media platforms (Facebook, Twitter, Pinterest, Instagram, YouTube, Google+, Yelp) and their respective participants.
• Background in interior design is a plus.
• Equivalent combination of education and experience will be considered.
• People management and vendor management experience.
• Focus on strategy, operational excellence, and brand understanding.
• Ability to delegate responsibilities and supervise direct reports.

Skills

• Strong proficiency in MS Office applications including Excel and Word.
• Proficiency in at least one social media monitoring tool.

Pay

The hiring pay range for this position is $77,850.00 - $103,800.00 per year. Overtime pay is available for eligible, non-exempt team members. Pay will be determined by factors including education, relevant work experience, skills, market demand, and internal equity.

Benefits

• Medical, dental, and vision insurance (full-time only).
• 401(k) with company match (full and part-time).
• Vacation (full-time only or as required by applicable law).
• Paid sick leave (full and part-time).
• Flex or Health Spending Account (for eligible full-time only).
• Employee Assistance Program (full and part-time).
• Holiday pay (full-time only).
• Life insurance (full-time only).
• Reimbursement for expenses as required by applicable law and company policy.
• Team bonus for retail, guest services, and distribution center team members based on meeting specific goals and KPIs.