In-House Content Creator

Zulay Kitchen is looking for an In-House Content Creator who can turn ideas into videos that grab attention and drive sales. We’re not looking for someone who just makes videos that look good. We want someone who is constantly thinking: “What will make someone stop scrolling?” and “What will make them want to buy?” You’ll be creating and testing short-form video content across TikTok, Instagram, paid ads, and other channels. You’ll experiment with different hooks, concepts, scripts, angles, formats, and messaging to figure out what gets people to watch, engage, and convert. What You’ll Do Create short-form video content for products across multiple platformsDevelop and test different hooks, concepts, angles, and creative formatsCreate content specifically designed to capture attention and drive conversionsTest multiple variations of the same concept to identify what performs bestReview performance and use the data to improve future contentWork closely with our marketing, creative, and product teams to develop new ideasHelp turn winning concepts into repeatable content that can be scaledStay up to date on trends, formats, and creative strategies that are working on social platformsOccasionally appear on camera or direct others when needed What We’re Looking For Experience creating short-form social media or performance-driven video contentStrong understanding of what makes people stop scrollingCreative thinker who can come up with lots of different concepts and approachesComfortable experimenting, testing, failing, and trying againUnderstanding of basic marketing and conversion principlesAbility to move quickly and produce a high volume of creative ideasStrong attention to detail and a good eye for what makes content engagingComfortable working in a fast-paced, in-house environment What Success Looks Like You’re constantly coming up with new ideas, testing them, learning from the results, and improving. The goal isn't just to create content — it's to discover the content that wins. If you’re someone who sees a product and immediately starts thinking of 10 different ways to make a video about it, you’ll probably love this role. Come create, test, learn, and make some videos that actually sell. Powered by JazzHR