IDGS Segment Manager
BEA Sensors Americas · Pittsburgh, PA · 6 days ago
MarketingFull-time
Key Responsibilities
- Define and execute the IDGS segment strategy to drive revenue growth, market share, and long-term profitability across industrial and gate applications.
- Identify and prioritize key applications and verticals and translate market insights into targeted growth initiatives.
- Build strong relationships with OEM, distribution, and wholesale partners, developing channel strategies to maximize growth and alignment.
- Define segment needs and help develop the product roadmap, with Product Management and R&D on new product development and launches.
- Guide and support sales teams in pipeline development, account development, and closing key opportunities within the segment.
- Collaborate with Marketing, Product Management, R&D, Technical Services, and Customer Support to ensure consistent execution and customer satisfaction.
- Lead segment-specific training and provide tools, messaging, and support to strengthen internal teams and partner capabilities.
- Establish and track segment KPIs (revenue, market share, pipeline, product adoption) and adjust strategies as needed.
- Partner with BEA Europe and Asia to share market intelligence, align on opportunities, and support global segment development.
Requirements
- Bachelor’s degree in Business, Marketing, Engineering, or related field. MBA preferred.
- Minimum of 7 years of experience in sales and marketing, with at least 5 years in a leadership role within manufacturing or technology sector.
- Proven track record of developing and executing strategic growth initiatives in sales, marketing, or segment management.
- Strong business acumen with the ability to translate market insights into actionable plans.
- Excellent communication and negotiation skills, with experience managing key customer relationships.
- Data-driven mindset with strong analytical and problem-solving capabilities.
Technical Competencies
- Strong knowledge of the sensor market and related technologies; experience in automatic doors, access control, industrial applications, or adjacent industries preferred.
- Ability to understand technical product requirements and translate customer needs into business and product strategies.
- Proficiency in CRM systems and Microsoft Office (Excel, Outlook, Teams) and experience with virtual collaboration tools (Zoom).
Interpersonal and Leadership Skills
- Strong leadership and coaching ability, with experience guiding cross-functional and sales teams.
- Excellent verbal and written communication skills, with the ability to influence both internal and external stakeholders.
- Effective problem-solving and conflict resolution skills, with the ability to manage escalations and maintain strong working relationships.