IBM Sr. Brand Manager

Description

The Senior Brand Manager is the central liaison for large, top-tier, and more complex partners for working with CDW stakeholders across the organization, including sales, finance, and marketing. The Senior Brand Manager is the product expert and business manager. The role acts as the channel leader and provides guidance to respective Partners, identifying opportunities and developing strategies to increase product sales. The Senior Brand Manager drives revenue, profitability, and awareness for respective manufacturers while engaging heavily with Sales. The Senior Brand Manager interacts with senior-level management while independently driving strategy for program development and pricing.

What You’ll Do

• Be the subject matter expert in a partner's product line and associated programs such as Bid Desk programs, VIR, COOP, and Category Penetration.
• Analyze complex industry information to identify opportunities and develop strategies to increase sales.
• Develop and articulate competitive positioning and differentiation of brands.
• Develop marketing plans for partners in conjunction with Development and Product Managers that outline target customer segments, products, promotions, pricing, positioning, and complete launch plans.
• Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base.
• Understand and communicate partner organizational structure with key decision-makers and foster strong executive relationships.
• Communicate partners' financial conditions and market new products related to the assigned partner.
• Engage daily with assigned partners to maintain an open channel of communication at all times to ensure that all CDW and partner stakeholders are kept up to date on any and all issues, initiatives, projects, meetings, or conferences.
• Manage and maximize overall profitability; managing financial benefits and developing a strategy around re-investing funding.

What We Expect Of You

• Bachelor’s degree and 4 years sales/marketing experience OR 8 years’ experience in sales/marketing.
• Prior experience in the technology industry.
• Preferred skills, experience, and qualifications include a Bachelor’s degree with a concentration in Marketing, previous experience in Supply Chain, Pricing, Merchandising, or Program Management.

Preferred Skills, Experience, And Qualities

• Bachelor’s degree with a concentration in Marketing.
• Previous experience in the technology industry.
• Prior experience in Supply Chain, Pricing, Merchandising, or Program Management.

Payrange

Pay range: $89,000 - $126,200 depending on experience and skill set. Annual bonus target of 10%, subject to terms and conditions of plan.

Benefits Overview

Benefits overview

About Us

CDW is a Fortune 500 technology solutions provider that helps businesses, government, education, and healthcare organizations achieve what’s possible through technology. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law. We are committed to fostering an equitable, transparent, and respectful hiring process for all applicants. We value adopting AI as a partner, openness to experimentation, and a shared interest in learning together on AI. Our goal is to create a culture where AI enhances—not replaces—human creativity and decision-making. We encourage candidates to embrace an AI mindset, one that’s curious, adaptive, and ready to explore what’s possible. We welcome thoughtful use of AI to expand your perspective and elevate how you share your story, while ensuring your application remains rooted in your own background, judgment, and voice.