HubSpot Architect
demandDrive is a growth-focused go-to-market agency that helps B2B organizations accelerate pipeline and revenue through integrated sales, marketing, and revenue operations solutions. We partner with companies ranging from emerging businesses to enterprise brands to design and execute customized programs that align strategy, technology, and execution across the full customer journey. Our services include sales development, demand generation, digital marketing, website development, CRM optimization, and GTM systems support—all built to deliver measurable business outcomes. At our core, we combine smart technology, data-driven processes, and talented people to help clients grow faster and operate more efficiently.
About the role
As our HubSpot Architect, you'll own client HubSpot engagements end-to-end, from the first discovery call through blueprint, build, launch, and enablement. You'll be assigned your own clients and own those relationships directly. The split is roughly 85% client work, 15% internal. That 15% means you're the owner of demandDrive's own HubSpot instance: fielding requests from our sales and marketing teams, keeping our data clean, building the reporting our leadership runs on, and using our portal as the proving ground for things we later bring to clients.
We want someone who thinks in object models and data flows, not just workflows, and who is already building on the new stuff. You see a system that hasn't been designed yet—not a mess. You'll run discovery, write the blueprint, build it, and train the team on it. Engagements vary: greenfield builds, rescues, or Salesforce migrations for teams resistant to change. No two portals look the same, and that's the fun part.
Responsibilities
Client delivery (~85%)
- Lead discovery and working sessions with stakeholders across sales, marketing, sales engineering, and post-sale delivery to document current-state process, data sources, and gaps
- Write the build blueprint covering object model, lifecycle stages, pipeline design, property architecture, automation logic, and reporting plan, then walk clients through it to sign off before configuration starts
- Architect and build the full CRM foundation: property architecture, record and object customization, forms, lifecycle and status frameworks, the Lead object, routing and assignment logic, and multi-pipeline deal processes across sales and post-sale motions
- Run data consolidation, deduplication, standardization, and migration projects, and stand up the enrichment and data quality automation that keeps the database clean after launch
- Design attribution models and build the dashboards and reporting infrastructure leadership actually uses to forecast, treating reporting as a design input from day one rather than a final step
- Build with HubSpot's AI layer where it earns its place: Breeze agents, custom agents and agentic workflows in Agent Builder, and Breeze Assistant, with the governance and guardrails to match
- Deliver enablement including recorded training, written documentation, admin enablement for the client's internal system owner, and post-launch support through the first weeks of real usage
- Scope change orders and retainer expansions honestly, and tell clients when they should wait on something rather than buy it
Internal HubSpot ownership (~15%)
- Own demandDrive's HubSpot instance as our internal admin and architect
- Field and prioritize requests from internal teams, from quick fixes to real builds
- Keep our own data, reporting, and automation in the shape we'd want a client's to be in
- Pilot new HubSpot releases internally so we know what's real before we recommend it
Requirements
- HubSpot (Non-Negotiable): Deep, hands-on expertise across Sales Hub and Marketing Hub at minimum, ideally Service and Content too. Custom objects, association labels, lifecycle stage architecture, the Lead object, lead pipelines, multi-pipeline deal processes with stage gating, workflow automation, permissions, teams, portal governance, custom report builder, and dashboards. You know the platform's edges and design within them.
- Data Hub, Enrichment & Data Quality: Working knowledge of HubSpot Data Hub: data sync, data quality automation, formatting rules, property validation, datasets, and credit consumption. You understand HubSpot's native enrichment (automatic, continuous, manual modes), its limitations, and how to set realistic expectations on match rates. You've run real deduplication and cleanup projects and know when native tooling suffices versus when a third-party tool is needed.
- AI-First Thinking, Including Agent Builder: Approach every problem by asking where AI does the heavy lifting. Familiar with HubSpot's Agent Hub and Agent Builder: building custom agents and agentic workflows on live CRM data, wiring triggers, configuring knowledge sources, and testing before publishing. You think about credit consumption, run limits, and human review on consequential actions. Comfortable building with Claude and other leading models outside HubSpot, staying current as the landscape evolves.
- Client Leadership: Run discovery sessions with VPs of Sales and skeptical engineers, ask questions that surface real processes, scope solutions, and communicate clearly about timelines. Say "that's out of scope, here's what it would take" without it becoming a problem. No hand-holding in client situations.
- Reporting & Attribution: Built forecasting, closed-won, and operational accountability reporting that leadership trusts. Understand attribution models (first touch vs. latest touch), why most clients don't need multi-touch, and how to enforce data capture so reports hold up.
- Technical Foundation: Comfortable with APIs and webhooks. Build integrations or debug sync issues without pulling in a developer. Light scripting in Python or JavaScript is a plus, as are custom coded actions in HubSpot workflows.
- Data Migration: Moved real data into HubSpot from spreadsheets, other CRMs, or worse. Know how to build import templates, handle associations, backfill historical records, and set expectations about what won't survive the trip.
Nice to Have
- Experience at a HubSpot Solutions Partner or RevOps consulting firm
- HubSpot certifications, especially Architecture, Data Integrations, or Solutions Partner-level credentials
- Salesforce experience, particularly Salesforce-to-HubSpot migrations
- Automation tools like Zapier, n8n, or Make for connecting systems HubSpot doesn't natively reach
- Clay or other GTM data and enrichment tooling
- Familiarity with compliance-adjacent constraints like SOC 2, CMMC, and HIPAA, and how they shape what belongs in a CRM
- Active in HubSpot or RevOps communities
Benefits
- Health coverage and other health & wellness benefits via BCBS
- Vision care and dental coverage (Delta Dental)
- Paid paternity & maternity leave
- Life & disability insurance
- 401(k) matching
- Paid time-off and 14 paid holidays
- Positive team culture
- Company laptop, full tech stack, tools, and other resources provided
Pay
Salary: $80,000 to $95,000, depending on experience
Schedule
M-F, 9am-5pm - hybrid or remote work model (must reside in the U.S.)
Full-time, reporting to the VP of RevOps & RevOps Program Manager(s)