HR Business Partner

About the role

SOCi, the leader in AI-powered marketing solutions for multi-location businesses, is seeking an experienced Human Resources Business Partner (HRBP) to serve as a trusted strategic advisor to business leaders, managers, and employees. Reporting to the Sr. Manager, HR Business Partner, this role partners closely with business leaders, their leadership teams, and the People & Culture organization to align talent strategies with business objectives.

Responsibilities

• Provide visibility into organizational health, talent risks, workforce trends, and people-related opportunities through data-driven insights and recommendations.
• Influence and guide leaders through organizational growth, change initiatives, workforce planning, and team effectiveness strategies.
• Demonstrate strong business acumen by understanding operational priorities, financial drivers, and organizational objectives to deliver practical HR solutions.
• Partner with managers to establish team structures, define roles, set performance expectations, and develop talent strategies that support business needs.
• Support leaders in attracting, hiring, onboarding, developing, and retaining top talent.
• Facilitate talent reviews, succession planning, leadership development, and career growth discussions.
• Guide managers through performance management processes, goal setting, feedback conversations, and employee development planning.
• Identify organizational trends and recommend solutions to improve engagement, productivity, retention, and team performance.
• Coach leaders and managers on effective people leadership practices, including performance management, employee development, team engagement, and conflict resolution.
• Hold managers accountable for consistent application of company policies, performance expectations, and people management responsibilities.
• Provide training and coaching on leadership effectiveness, interviewing and selection practices, performance improvement planning, and employee development.
• Build manager capability by equipping leaders with tools, resources, and best practices to successfully lead and develop their teams.
• Serve as a trusted resource for employees and managers, addressing employee relations matters with professionalism, fairness, consistency, and sound judgment.
• Conduct and support employee investigations, conflict resolution, performance concerns, and other sensitive workplace matters.
• Partner with leaders to identify and mitigate people-related risks while maintaining a positive employee experience.
• Promote an inclusive, high-performing culture aligned with company values.
• Partner with leaders on organizational design, restructuring efforts, workforce planning, and change management initiatives.
• Provide guidance on compensation programs, job leveling, promotions, and other talent-related decisions.
• Support annual talent processes, including performance reviews, compensation planning, engagement initiatives, and succession planning.
• Lead and support organizational changes while ensuring effective communication, stakeholder alignment, and employee support.
• Drive consistency, compliance, and process excellence across HR programs and initiatives.
• Utilize data, metrics, and insights to inform recommendations and measure effectiveness of people strategies.
• Lead cross-functional HR projects and initiatives from planning through execution.

Qualifications

• 8+ years of progressive Human Resources experience, including 3+ years in an HR Business Partner role supporting leaders and managers.
• Strong experience in employee relations, talent management, organizational development, performance management, and leadership coaching.
• Demonstrated ability to build trusted partnerships with leaders at all levels and influence decision-making.
• Experience supporting high-growth, fast-paced organizations through change and scale.
• Proven ability to balance employee advocacy with business priorities.
• Strong project management, organizational, and process improvement skills.
• Excellent interpersonal, communication, consulting, and conflict-resolution skills.
• Able to analyze data, identify trends, and develop actionable recommendations.
• Bachelor's degree in Human Resources, Business Administration, or a related field.
• Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned.

Benefits

• Comprehensive Benefits Package (full-time permanent, non-contract roles only)
• Health insurance plans, dental, and vision
• Wellness incentives
• 401(k) plan with employer match
• Flexible Work Environment (full-time, non-contract roles only)
• Flexible paid time off
• Quarterly wellness days
• Paid holidays
• Unique employee engagement programs