Jobs · Public Relations · California

Hotwire - San Francisco - Public Relations Senior Associate

Hotwire · San Francisco, CA · 1 mo ago
On-sitePublic Relations$67k–$85k/yrFull-time
We need to output HTML fragment with sections: About the role? Actually we need to use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use

for each heading only if there is real content. Must not repeat job title. Must not include Job ID etc. Remove boilerplate, navigation, EEO, etc. Must preserve all substantive info. We need to parse the job posting content. Key sections: - About us / company description: "We are the global communications and marketing consultancy..." repeated. Should we include as "About the role"? Actually "About the role" heading is for description of role. Could use "About the role" for overview of role and company? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay. Possibly Schedule not present. We need to decide what content goes where. We have: - Company description: "We are the global communications and marketing consultancy that powers the world's most innovative tech brands..." repeated. This is about the company, not role. Could be placed under "About the role"? Might be better as "About the role" includes both role overview and company? The instruction says use heading for section headings e.g. About the role, Responsibilities... So we can put company description under "About the role". Or we could have separate "About us" but not in list; we must stick to given headings. So we can put company description under "About the role". Also there is a "Role Overview" paragraph describing Senior Associate role. That also fits under "About the role". So combine. - Responsibilities: list of duties: "Typical activities include:" bullet list; also "Job Duties and Responsibilities" paragraph with details. We'll put under

Responsibilities

with
  • items. - Requirements: maybe qualifications? There's "Qualifications About You…" paragraph describing candidate traits. Also "Qualifications and Skills" section. We could split: Requirements for mandatory qualifications? The posting doesn't have explicit required years etc. It has "Qualifications About You…" describing traits. Could treat as Requirements. Also "Qualifications and Skills" section includes skills. We could have Requirements (maybe the traits) and Skills (the skills). Or combine. But we need to follow instruction: include a section only when posting has real specific content. We have content for both. - Skills: we have "Qualifications and Skills" describing skills: knowledge of media, pitching, relationships, learning, etc. Could be under Skills. - Benefits: we have "Great Benefits - Strong benefits package includes..." plus list: paid time off, holidays, sick leave, cultural celebration days off, paid time off for community involvement, medical, dental and vision insurance, disability and life insurance, 401K match and a paid 6-week sabbatical after every 4 years of continuous employment. Also bonus opportunities, wellness allowance, internet, phone reimbursement. Also development opportunities, autonomy, variety, amazing team. Those are more like benefits/culture. We'll put under Benefits. - Pay: Salary Range: $67,000.00-$85,000.00. So we can have Pay section. - Schedule: not mentioned (hybrid). There is mention: "Our full-time roles at Hotwire are hybrid and open to our office locations – San Francisco". That's schedule/hybrid info. Could be under Schedule? The instruction says include Schedule only if posting actually states them. It does state hybrid and office locations. So we can include Schedule section with that info. We must not include boilerplate like EEO, equal opportunity, etc. Remove those lines. Also remove duplicated lines, navigation, cookie, legal, scam-warning, application instructions. The posting includes "Collecting Resumes Only" maybe not needed. Also "We engage in Thoughtful Working..." maybe keep? It's about working style; could be part of Benefits or About the role. Might keep as part of About the role. We must preserve all substantive information; do not invent or summarize away detail. So we need to keep all details from the posting that are not boilerplate. Let's extract substantive content: Company description (first paragraph repeated): "We are the global communications and marketing consultancy that powers the world's most innovative tech brands. We are a group of expert communicators who are fanatical about tech and are here to help businesses ignite their possibilities. Our local experience and global scale allow us to deliver bold but pragmatic comms guidance to tech companies all over the world. When you work with us, we connect and support you in a way that allows you to achieve limitless success and career growth. For years now, we’ve been named a Best Place to Work by PR Week, PRNews and Crain’s New York. We are curious, ambitious and connected, but most of all we are one team working together to be the global alternative." Later repeated similar: "We are the pre-eminent global tech communications and marketing consultancy. We are a group of expert communicators and marketers who are fanatical about tech and are here to help businesses ignite their possibilities. Our local experience and global scale allow us to deliver bold but pragmatic guidance to tech companies all over the world.When you work with us, we connect and support you in a way that allows you to achieve limitless success and career growth. For years now, we’ve been named a Best Place to Work by PR Week, PRNews and Crain’s New York.We are curious, ambitious and connected, but most of all we are one team working together to be the global alternative." We can combine but avoid duplication. Keep unique content: basically same. We'll keep one version. "Why Us:" bullet list: Flexibility, Global Reach & Opportunity, Great Benefits, Development Opportunities, Autonomy, Variety, Our Amazing Team. Those are benefits/culture; we can include under Benefits. "Role Overview" paragraph: "As a Senior Associate, you will implement day-to-day integrated comms activities, carrying out most of the campaign execution and administration, usually reporting to an Account Manager or Senior Account Manager. You and your teammates will be the engine of the client campaign, driving activities with determination and enthusiasm to deliver results that will make an impact for the client’s business, and make your team shine. Typical activities include: being the eyes and ears of your clients’ industries, ensuring your account teams are up to speed on what’s happening across the wider sectorconstantly building your media and sector knowledge and developing integrated comms skillsdeveloping client call agendas before calls; taking detailed notes to map out action items and owners post callcommunicating with clients – on the phone, by email and in persondelivering analytics reportsgenerating results by pitching client stories (by phone and email) to journalists and influencerswriting content for a variety of purposes such as pitches, speaking and award submissions, press releases, blog entries, feature articles and case studiesassisting with clients’ digital marketing programsarranging and staffing media interviews and eventsbrainstorming new ideas for integrated comms campaigns" Note there are missing spaces after commas; we need to preserve as is? Probably we should keep the text but maybe add spaces for readability? The instruction: preserve ALL substantive information; do not invent or summarize away detail. We should not alter meaning; adding spaces is not changing meaning but could be considered altering. Safer to keep exactly as given? The text has missing spaces; we could keep it but it's ugly. However we could insert spaces to make readable but that's adding content not present. Might be considered inventing. Safer to keep as is, but it's hard to read. However typical tasks: we can keep the list items as separate
  • with the text as given, but we need to split at each activity. The original text: "Typical activities include: being the eyes and ears of your clients’ industries, ensuring your account teams are up to speed on what’s happening across the wider sectorconstantly building your media and sector knowledge and developing integrated comms skillsdeveloping client call agendas before calls; taking detailed notes to map out action items and owners post callcommunicating with clients – on the phone, by email and in persondelivering analytics reportsgenerating results by pitching client stories (by phone and email) to journalists and influencerswriting content for a variety of purposes such as pitches, speaking and award submissions, press releases, blog entries, feature articles and case studiesassisting with clients’ digital marketing programsarranging and staffing media interviews and eventsbrainstorming new ideas for integrated comms campaigns" We need to split into separate items. The text lacks delimiters; we could infer each activity separated by a lowercase verb? Hard. Better to keep as a single paragraph under Responsibilities? But we have a list of duties later in "Job Duties and Responsibilities" which is more structured. We could combine both. "Job Duties and Responsibilities" paragraph: "You’ll work across a portfolio of around 5-6 clients and will be assigned responsibility for specific areas of each client’s campaign. On larger accounts you may work with other Senior Associates or help direct and support an Account Coordinator or Intern. You will be responsible for generating results, meeting deadlines and developing relationships with clients and the media. You will need to manage your time carefully, becoming an expert at keeping lots of balls in the air as you deliver work on different campaigns with different teams. You have your eyes and ears to the ground so if/when you suspect a campaign or initiative may run into a road block, you speak up and flag to your account leads immediately. You will add real value to your team through your knowledge of the media, your understanding of what makes a great story and how best to tell it. When you become a Senior Associate, you will be guided, taking a much more self-sufficient and proactive approach to your work. A Senior Associate owns, strategizes and delivers campaign activities from start to finish, with minimal input from their bosses. You will drive activity forward, overcoming obstacles independently and even running small accounts day-to-day largely on your own, including starting to work on budgeting and resourcing. The mark of a great Senior Associate is that their managers don’t have to sweat the day-to-day stuff – they know client emails will be picked up, projects will be moved forward, quality results will be delivered and ‘red flags’ elevated - and they rarely need to ask for an update as you’re consistently keeping them in the loop." That's substantive. We also have "Qualifications About You…" paragraph describing traits. And "Qualifications and Skills" paragraph: "A great Senior Associate eats, breathes and dreams comms and is motivated by delivering amazing results for their clients. You’ll know your clients’ target influencers inside out and have an exhaustive knowledge of the media agenda across your clients’ sectors and beyond. This knowledge will enable you to pitch effectively, generating outstanding results, and come up with clever, creative campaign ideas that will drive your client’s agenda. You’ll be hard at work developing relationships with journalists, industry influencers and clients that you’ll tap into throughout your career in comms, and you’ll be snapping at your Account Manager’s heels, constantly thinking one step ahead. You’ll be focused on learning and developing your professional skills every day, embracing new challenges that help you learn and being curious and open to new ideas so that we stay at the cutting edge of comms." That's skills. We also have "Salary Range: $67,000.00-$85,000.00". We have "Our full-time roles at Hotwire are hybrid and open to our office locations – San Francisco". That's schedule/hybrid. We have "We engage in Thoughtful Working, empowering our talent to determine the best way to work for our clients, our team and Hotwire every single day." Could be part of Benefits or About the role. We have "Additional Information All your information will be kept confidential according to EEO guidelines. Hotwire is an equal opportunity employer..." etc. Remove. Now craft HTML. We'll have sections:

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