Hospital Business Development Director

Job Details

• Review, evaluate, and monitor critical performance metrics and progress toward goals
• Take proactive actions to reverse negative admission and discharge volume trends
• Implement plans to ensure marketing effectiveness and drive volume growth
• Use monthly data to measure progress toward goals, including volume, case mix, payer mix, and functional outcomes
• Communicate marketplace opportunities and threats to senior leadership
• Manage all marketing operations, including hiring, recruiting, training, and developing sales staff
• Educate marketing team on tools, budget management, sales skills, and territory management
• Oversee admission processes, insurance verification, pre-certification, bed control, and discharge management
• Manage reimbursement systems to optimize volume, resource utilization, and length of stay
• Identify new product lines and repackage existing ones in collaboration with hospital leadership
• Drive grassroots marketing efforts and coordinate marketing, media, and public relations activities
• Develop marketing collateral and advertising strategies
• Utilize CRM to plan, track, and monitor liaison territories, referrals, and activities (build 30 days of activities in advance)
• Complete pre-call planning and post-call follow-up on a minimum of 95% of activities

Qualifications

• Proven healthcare sales and/or business development leadership experience in a hospital environment
• Minimum 5+ direct reports leading a sales team (liaisons or equivalent)
• Experience training, leading, and developing sales professionals with physician referral source management and field ridealongs
• Local to Florence, SC market or strong ties to South Carolina (candidates must live within 1-hour drive)
• Clinical background (RN, therapist, etc.) preferred but not required
• No recent job hopping; stable career progression required