Hospice Marketing Liaison

Key Responsibilities

• Develop and execute strategic marketing plans to grow Del Corazon Hospice census in Albuquerque
• Build and maintain referral relationships with:
• Hospitals and discharge planning teams
• Skilled nursing and long-term care facilities
• Physicians, specialists, and clinics
• Assisted living communities and senior networks
• Conduct regular in-person outreach, education, and follow-up with referral sources
• Serve as a hospice resource by providing education on eligibility, services, and care coordination
• Collaborate closely with intake and clinical leadership to ensure smooth referral transitions
• Attend community events, facility meetings, and networking opportunities
• Track outreach activity, referral trends, and performance outcomes
• Represent Del Corazon Hospice with professionalism, compassion, and urgency

Qualifications

• Prior experience in hospice marketing, home health marketing, or healthcare business development preferred
• Established referral relationships in the Albuquerque healthcare community strongly valued
• Knowledge of hospice services, Medicare guidelines, and admissions processes
• Strong communication, organizational, and interpersonal skills
• Self-driven with the ability to work independently in the field
• Valid driver’s license and reliable transportation required