Hospice Marketing Liaison
Hospice of Western & Central Massachusetts · Northampton, MA · 2 wk ago
On-siteMarketing$85k/yrFull-time
Shift: Monday–Friday, 8:00 a.m.–4:30 p.m. with weekly pay. This position includes on-the-road responsibilities; an insured vehicle is required.
About the role
Establish and grow referral relationships with physicians, referral sources, the community, and other providers in the market.
Responsibilities
- Act as a liaison between referral accounts/the community and the agency to identify and develop new potential referral sources.
- Develop and maintain a monthly and daily marketing plan based on needs.
- Maximize census through effective marketing, sales calls, and public relations in accordance with Home Health and Hospice goals.
- Develop and implement monthly marketing plans that are organized and strategic through geographic planning, completion of daily marketing/admission action plans, targeting account assignments, adherence to account assignments, sales call frequency, strategy for account development, and vertical account development.
- Manage marketing/sales budgets.
- Track and evaluate referrals.
- Ensure external sales calls are effective.
- Schedule and conduct meetings with prospective families and applicants.
Requirements
- Bachelor’s degree in sales and marketing preferred.
- Experience in healthcare (hospice, long-term care, acute care, etc.) required.
Pay
Salaried role up to $85,000 plus an incentive program.
Benefits
- Competitive and weekly pay.
- Holiday pay for hourly and salaried employees.
- Overtime pay for hourly employees.
- Career advancement opportunities.
- Exclusive employer discount program for eligible team members.
- Employer-paid life insurance.
- 401(k) with employer match.
- Vacation and personal time.
- Health, dental, and vision insurance.
Our agency follows federal and state guidelines regarding staff vaccinations; all staff must be up to date with COVID and flu vaccinations or acknowledge a declination.