Hospice Community Liaison

About the Role

The Community Liaison is responsible for promoting hospice programs and services in accordance with established policies and procedures. This role establishes and maintains relationships with physicians, medical professionals, hospitals, nursing facilities, discharge planners, and other programs that refer or potentially refer to hospice. The goal is to identify admissions in the community within an assigned territory or accounts to enroll in hospice in a timely manner.

Responsibilities

• Generates patient referrals through new and existing referral sources.
• Provides regular and effective communication with referral sources to ensure the highest delivery of hospice service.
• Identifies opportunities for additional or improved services to address customer needs.
• Establishes and maintains ongoing relationships to increase public and community understanding of the hospice program and improve relations with current and potential referral sources.
• Continuously conducts market assessments and develops/implements comprehensive marketing plans designed to meet budgetary projections.
• Builds and monitors community perceptions of the company’s quality and services.
• Participates in staff meetings, department meetings, team meetings, briefings, in-services, committees, and other related activities as needed.
• Participates in evening/weekend call for admissions as required in a competent and responsive manner.
• Maintains a high level of confidentiality due to access to sensitive information.
• Maintains regular, consistent attendance and is flexible to meet the needs of the department.
• Follows all Medicare, Medicaid, and HIPAA regulations and requirements.
• Abides by all regulations, policies, procedures, and standards.
• Performs other duties as assigned.

Requirements

• Bachelor’s degree in a related field preferred. Additional experience may be substituted for the educational requirement.
• Minimum one (1) year of sales/marketing experience in healthcare.
• One (1) to two (2) years’ experience in hospice/palliative marketing strongly preferred.
• Position is field-based and requires 80% travel within an assigned geographic area.
• Ability to market collaboratively and productively with customers, referral sources, and the community.
• Excellent written and verbal communication skills; computer literate.
• Strong organizational, interpersonal, and problem-solving skills.
• Self-directed, with the ability to work with little supervision.
• Compliant with accepted professional standards and practices.
• Ability to perform in an interdisciplinary setting.
• Valid driver’s license and an automobile that is insured in accordance with state law and in good working order for regular out-of-office appointment activity.

Why Work For Us

We are committed to being an employer of choice, offering a supportive culture centered on patient care, clinical excellence, and employee success. If you’re looking for purpose, stability, and growth—this is the place to be. Our unified mission is to deliver best-in-class care to patients and families across our connected network of organizations.