Hospice Community Liaison

About the role

Swan Hospice is a growing company looking to add a passionate self‑driven individual to its team. The Community Liaison will be responsible for the company's marketing and communications strategies, as well as overall branding and image. The role focuses on growing the census, serving as a positive reflection of the hospice program, and being heavily involved in the community.

Responsibilities

• Attends network and other pertinent meetings and participates in expos as deemed useful
• Establishes and maintains ongoing contacts with social workers, discharge personnel, doctors' offices, nursing homes, and other useful referral personnel
• Proactively seeks opportunities to meet with referral sources and builds positive working relationships that help generate future referrals
• Identifies and facilitates educational opportunities
• Performs various activities with contracted skilled nursing facilities, personal care homes, assisted living facilities, senior housing communities, senior centers, and similar settings in targeted areas to increase awareness of the agency’s programs and services and build relationships
• Develops and maintains ongoing, positive relationships with key contractors, discharge planners, and other facilities with a focus on providing attentive customer service
• Educates health care professionals, patients, and families about home care services
• Develops and maintains relationships with key referral sources such as hospitals, nursing homes, and physician offices to generate leads
• Coordinates patient admissions with the team
• Conducts on‑site visits to assess patient needs and identify barriers to care
• Keeps accurate records of patient interactions and referrals
• Achieves admissions, product, and payor‑mix goals
• Maintains a complete, up‑to‑date record of targeted referral sources in the territory in CRM
• Responds to customer complaints in a timely manner
• Performs other duties as assigned

Requirements

• 3+ years of leadership experience
• 3+ years of marketing experience (hospice preferred)

Skills

• Highly data‑driven with ability to manage