Home Health Care Community Liaison

About the role

We are seeking a highly motivated, experienced, and connected Community Liaison to lead referral generation efforts and drive business growth for our home care agency. This is a results-oriented position that demands an individual who understands the industry landscape, has strong existing relationships, and can produce measurable outcomes. This is not an entry-level position. You will be expected to operate independently, take full ownership of your territory, and be accountable for referral metrics that directly impact the company’s profitability.

Responsibilities

• Develop and execute a referral growth strategy targeting hospitals, skilled nursing facilities, assisted living, hospice, physician offices, case managers, and other community partners.
• Leverage existing relationships to generate qualified referrals for home care services (personal care, companionship, etc.).
• Maintain a weekly presence (10–15 hours minimum) at assigned referral partners to strengthen engagement and drive referral flow.
• Meet or exceed monthly and quarterly referral targets as defined by leadership.
• Track and report on referral activity, relationship status, and pipeline using CRM or tracking tools.
• Provide feedback on market trends and competitor activity to inform strategic decisions.
• Represent the company professionally at community events, health fairs, and networking meetings.
• Collaborate with intake and care coordination teams to ensure timely onboarding of referred clients.
• Flexibility to help in other capacities as needed.

Key Performance Indicators (KPIs)

• Number of qualified referrals per week/month
• Conversion rate of referrals to active clients
• Revenue generated from referral sources
• Number of weekly in-person visits/hours logged at assigned facilities
• Number of new referral relationships established per quarter
• Client satisfaction and feedback from referred cases

Qualifications

• 3+ years of experience in community outreach, marketing, or liaison role in home care, hospice, or healthcare-related field
• Proven track record of meeting or exceeding referral quotas
• Strong network of referral sources in Wayne, Oakland, Macomb, and Washtenaw counties
• Excellent communication, networking, and presentation skills
• Self-motivated, proactive, and results-focused
• Ability to work independently and manage your schedule effectively
• Valid driver’s license and reliable transportation required

Compensation

• Competitive base salary
• Performance-based bonuses tied to referral volume and revenue generation
• Mileage reimbursement and expense coverage for community visits

Benefits

• Opportunities for advancement
• Medical, dental, and vision insurance
• Employee recognition events
• Paid time off