Home Care Marketing Manager

Responsibilities

• Generate appropriate referrals by promoting the agency and creating a need for agency services in the community
• Build and maintain trusted relationships with new and existing referral sources such as hospitals, skilled nursing facilities, rehab centers, home health and hospice agencies, senior centers, and other community organizations
• Identify, research and pre-qualify prospective accounts
• Travel locally within the agency’s territory, meeting with professional referral sources
• Conduct in-person, face-to-face visits with a minimum of 10-12 accounts per day
• Demonstrate value for the health care organizations being visited
• Provide relevant post-meeting follow-up
• Ensure any action steps are completed within the agreed upon timeframe
• Represent the agency multiple times per week in-person, at seniors-focused networking meetings, community events and professional organizations
• Pre-plan weekly routing and sales activities, maximizing efficiency and cost effectiveness of daily activities where possible; set goals for each sales call and prepare any needed materials

Qualifications and Skills

• Bachelor’s degree or equivalent work experience
• Minimum of two years of healthcare experience in sales and marketing, with a strong preference for in-home care sales
• Exceptional written and verbal communication skills and ability to interact effectively with professionals in a variety of settings
• Creative and self-driven with the ability to problem solve and apply sound judgment
• Excellent follow-up, planning and organizational skills
• Proven results with building and maintaining business relationships
• Must present a positive and professional business image
• Passionate about helping seniors live with dignity

Benefits

• Competitive base salary based on experience with sales incentive plan
• 401K
• Supplemental Benefits including Dental, Vision, Life Insurance
• Liability Insurance
• Worker’s Compensation
• Reemployment Benefits
• Paid Time-Off (PTO)