Home Care Business Development Specialist

About the Role

CareBuilders at Home of Alexandria is a growing non‑medical home care organization serving seniors, adults with disabilities, veterans, and families throughout Northern Virginia. We are seeking a motivated, relationship‑driven, technology‑forward Home Care Business Development Specialist to expand community presence, strengthen strategic partnerships, identify new business opportunities, and support sustainable growth. The role begins part‑time (≈20‑25 hrs/week) with the potential to grow into a full‑time position based on performance and company growth. Transitioning service members and veterans are strongly encouraged to apply.

Responsibilities

• Identify and develop relationships with referral sources, strategic partners, and community organizations.
• Build relationships with hospitals, rehabilitation facilities, senior living communities, home health and hospice organizations, physician practices, care managers, elder‑law professionals, and other organizations serving seniors and families.
• Research and identify networking opportunities, presentations, educational programs, community events, conferences, and strategic partnerships where CareBuilders at Home should have a presence.
• Coordinate and participate in meetings, presentations, networking opportunities, community events, and outreach activities with ownership and leadership.
• Strengthen existing relationships while independently developing new referral sources and business opportunities.
• Maintain consistent and professional follow‑up with referral partners, prospects, and community contacts.
• Help move qualified opportunities from initial relationship through referral, assessment, and start of care.
• Maintain an organized and measurable business‑development pipeline.
• Accurately track contacts, activities, opportunities, referrals, follow‑ups, and outcomes within the CRM.
• Use LinkedIn, social media, digital prospecting, and other tools to research organizations and decision‑makers and support relationship development.
• Help maintain consistent business‑development and community‑marketing activity.
• Track the relationships and activities that contribute to qualified referrals, new clients, billable hours, and revenue.
• Leverage AI, CRM, email, social media, and other technologies for prospect and referral‑source research, market and account research, meeting and presentation preparation, prospect prioritization, professional communications and follow‑up, CRM and pipeline management, social media and digital outreach, marketing and content support, business‑development planning, workflow improvement and automation, and agentic AI processes.
• Help identify and develop relationships within the veteran and military community, including veteran‑serving organizations, professional partners, community resources, and organizations supporting veterans and their families.

Requirements

A valid driver's license and the ability to travel throughout the Northern Virginia market are required.

Qualifications

• Relationship‑oriented and comfortable meeting new people.
• Professional and confident representing the company in the community.
• Self‑directed and capable of working independently.
• Proactive about identifying and pursuing opportunities.
• Organized and disciplined about follow‑up.
• Comfortable working toward measurable business‑development objectives.
• Highly comfortable leveraging CRM systems, AI, digital tools, and social media as part of everyday work.
• Able to learn quickly and apply feedback.
• Comfortable working independently while collaborating directly with ownership and leadership.
• Interested in growing professionally as the organization grows.

Skills

Previous experience in business development, recruiting, account management, community relations, healthcare, marketing, outside sales, military/community outreach, or professional relationship management is helpful but not required. Military experience in areas such as recruiting and retention, public affairs, healthcare, operations, human resources, civil affairs, community engagement, leadership, or other relationship‑focused assignments may translate well to this position. Traditional civilian sales experience is not required for candidates who can demonstrate strong transferable skills, including the ability to build relationships, communicate professionally, take initiative, independently pursue opportunities, follow through, learn quickly, leverage technology effectively, and work toward measurable objectives.

Pay

Hourly Pay: $28–$35 per hour, based on experience and qualifications.

Schedule

Approximately 20‑25 hours per week.

Benefits