Healthcare Marketing Specialist - FT - Days - MHS

About the role

The Strategic Marketing Specialist at Memorial is responsible for executing marketing initiatives that drive service line growth and enhance brand engagement. They serve as a key partner to hospital and service line leaders, managing contracts, coordinating with internal teams and vendors, and supporting growth initiatives.

Responsibilities

• Manages contracts, invoicing, and business operations for Marketing.
• Coordinates with internal teams and vendors to ensure timely execution of contracts and payments.
• Generates purchase orders, tracks invoices, and supports Accounts Payable to maintain vendor continuity.
• Assists with budget planning and monitors spending to support fiscal responsibility.
• Supports the Marketing Team in executing and managing campaigns across system, hospital, and service lines.
• Supports the Manager with brand research, competitor analysis, and KPI development.
• Helps create annual and service line marketing plans based on research.
• Ensures full activation of marketing tactics and evaluates campaign success, providing data-driven recommendations for future initiatives.
• Executes marketing initiatives to support growth across the system, hospitals, and service lines.
• Aligns service line plans with the annual MARCOM strategy and collaborates with the Manager and creative teams on campaigns and advertising.
• Manages digital marketing efforts, including social media, online ads, and SEO.
• Writes and edits content across channels to ensure brand consistency and clear messaging.
• Supports presentations and collateral development through content creation and coordination.
• Captures consumer data for future outreach and provides content (photos and copy) for post-event promotion.
• Manages marketing requests in Workfront, tracking progress and providing regular updates to the Manager and MARCOM team.
• Collaborates with Creative and Digital Teams to ensure effective design and optimized web content.

Qualifications

• Bachelor's degree in Business, Marketing, or Communications or in a job related field.
• Minimum of two (2) years of progressive experience in planning, marketing, communications, market research, health-related discipline, including time spent in health system fellowship program.

Skills

• Excellent verbal and written communications skills, including proficiencies in marketing communications, digital and social communications.
• Demonstrated project management skills, with attention to detail and accuracy.
• Ability to work collaboratively with marketing team members, business partners and vendors, as well as with administrative and clinical leaders.
• Strong organizational skills and ability to manage multiple projects in a fast-paced environment.

Benefits

Memorial offers competitive benefits including medical, dental, vision, retirement plans, paid time off, and more. Details can be found in the Employee Handbook.

Pay

Compensation is commensurate with experience and qualifications. For specific details, candidates should contact their Memorial Healthcare System recruiter during the hiring process.

Schedule

Work primarily from an office setting. No shift differential applies.