Healthcare Copywriter

Job Description

The Healthcare Copywriter at Western Growers Health is responsible for developing and managing corporate communications and member-facing content that educates and informs individuals about their health benefits. Key responsibilities include:

• Create, edit, and proofread high-quality content in both English and Spanish.
• Develop member-facing materials such as welcome guides, FAQs, newsletters, website content, email campaigns, social media posts, and printed brochures.
• Translate complex insurance concepts into simple, easy-to-understand language that empowers members to utilize their benefits.
• Ensure all communications adhere to brand voice, tone, and style guidelines while maintaining accuracy and clarity.
• Collaborate with designers, developers, and marketing colleagues to create compelling visual and written content.
• Develop Spanish-language content that is culturally relevant and audience-appropriate.
• Support education campaigns that increase member awareness and utilization of health benefits.
• Assist with the development of strategic marketing campaigns that support member retention and engagement efforts.
• Support community engagement initiatives with language that builds partnerships and engages diverse audiences.
• Analyze member feedback and engagement metrics to continuously improve content effectiveness.
• Support corporate messaging and executive communications, including internal announcements, leadership updates, press releases, and presentations.
• Partner with Sales, Account Management, Customer Service, and other departments to develop effective internal and external communications.
• Manage and refine crisis communication strategies to ensure timely and transparent messaging.
• Work with legal and compliance teams to review materials for accuracy and regulatory compliance.

Qualifications

• Bachelor’s degree (BA/BS) and four (4) to six (6) years of work experience in copywriting, content marketing, or corporate communications for healthcare or employee benefits, preferred.
• Fluency in Spanish and English (spoken and written), with experience in bilingual copywriting preferred.
• Strong copywriting skills with experience crafting compelling marketing copy.
• Professional portfolio showcasing compelling copywriting and marketing work capabilities.
• Exceptional writing, editing, and proofreading skills with strong attention to detail.
• Excellent oral communication, presentation, and interpersonal skills.
• Proven ability to simplify complex topics into engaging, easy-to-understand content.
• Strong understanding of health literacy, best practices, and experience writing for diverse populations.
• Experience with content strategy, messaging development, and brand storytelling.
• Strong project management skills with the ability to multitask and meet deadlines.
• Proficiency in Microsoft Office and content management systems (CMS); familiarity with marketing automation, preferred.
• Knowledge of compliance and regulatory requirements related to healthcare communications, preferred.
• Knowledge of Search Engine Optimization (SEO) best practices, email marketing, and digital content best practices is a plus.

Compensation

$64,967.09 - $84,458.07 with a rich benefits package that includes profit-sharing.