Healthcare Copywriter
About the role
Weber Shandwick, one of the world’s leading marketing and communications agencies, is seeking a creative, passionate, and unique thinker to join our Boston office as a Healthcare Copywriter. You'll join a growing and innovative team of writers, art directors, and designers working primarily in our healthcare practice. We are looking for someone with the right combination of social platform knowledge, conceptual approach, self-motivation, and writing skills necessary to develop and execute impactful campaign content.
A passion for the art of storytelling, the ability to convey ideas through the written word, and an appreciation for brand consistency must be in your DNA. You will also be asked to think ‘earned first,’ developing ideas designed to travel organically through media and get people talking. You'll have the chance to work closely with the brightest minds across the North American Weber Shandwick network, solving provocative client challenges as you develop in your creative career.
Responsibilities
- Craft long-form narratives, shareworthy social copy, and copy that helps convey earned-first ideas as part of a collaborative team.
- Be active in the entire creative process from concepting to execution, with an innate knowledge of what resonates on social platforms and curiosity about clients' brands.
- Develop content that builds brands with social-first thinking and shareworthy executions.
- Stay current on social trends and incorporate them into concepts.
- Develop new ideas, creative concepts, headlines, scripts, and post copy.
- Present ideas and executions to internal stakeholders.
- Write video-based story ideas with a complete understanding of video formats that work best across various social networks (live, long-form, tap for audio, etc.).
- Synthesize concepts in a clear, concise, and client-facing manner.
- Ensure all creative adheres to existing brand guidelines and social best practices.
- Edit and proof materials during all project phases.
- Wear multiple hats: collaborate and support the team by playing multiple roles throughout concepting and execution phases.
Requirements
- 3+ years of copywriting experience in an agency or related field (advertising, digital, social media, publishing/content, or public relations).
- Must be a self-starter with a record of working collaboratively, quickly, and with minimal oversight.
- An understanding of what works—and doesn’t—in social media settings.
- Innate curiosity and an 'in the culture' mentality.
- The ability to work under pressure and hit deadlines.
- Portfolio (share anything that conveys your thinking or approach to assignments, even if it was never produced; sketches and rough ideas are welcome).
Qualifications
- Education in copywriting and conceptual thinking is preferred.
- Bonus skills: experience in healthcare copywriting, specifically navigating regulatory reviews.
- Knowledge of or strong interest in the healthcare space.
If selected for an interview, please come prepared to discuss and showcase your portfolio, including art direction, and walk through your conceptual/strategic creative approach to assignments. Use whatever work or case studies necessary to best represent these areas of expertise.
Benefits
- Medical, dental, and vision coverage.
- 401k with employer match.
- Tuition reimbursement.
- Juice Money: $60 monthly reimbursement for purchases that nourish your health, mind, body, and soul.
- MyDays: Flexible holiday schedules.
- Short-term disability.
- Paid employee family leave.
- Family building benefit.
Pay
Boston salary range: $60,000–$75,000. Where an employee or prospective employee is paid within this range will depend on factors including actual ranges for current/former employees in the position, market considerations, budgetary considerations, tenure and standing with the company (for current employees), as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Schedule
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. The objective is to increase this requirement over time, with many agencies already requiring five days of in-office attendance.