Health & Wellness Coach

About the role

Well’s mission is to transform healthcare through a consumer health engagement platform that integrates concierge services, behavioral health, telemedicine, care management, coaching, and wellness services to drive sustained engagement, lower costs, and improve member health. As a Health Coach, you will provide personalized health coaching to members, empowering them to make sustainable lifestyle changes in nutrition, physical activity, stress management, and emotional well‑being. Coaching is a blended human‑digital experience delivered via phone and a HIPAA‑compliant messaging platform, supported by a library of proprietary journeys and videos. This role reports to the Member Services Advocacy Manager, is based in Chapel Hill, NC, with a start date of November 16 2026.

Responsibilities

• Maintain a panel of coaching clients: conduct initial and follow‑up coaching sessions daily, with direct service delivery accounting for approximately 80‑85% of overall time.
• Meet professional practice standards: maintain coaching credential through continuing education and certification renewals; attend coaching consultations promptly; participate in monthly coach staff trainings.
• Client assessment, health baselining & goal setting: conduct comprehensive initial assessments to understand baseline health status, lifestyle, goals, challenges, and motivations; collaborate with clients to establish a wellness vision and SMART action plans.
• Individualized coaching: build and sustain meaningful 1:1 relationships; use empathy and active listening to build rapport; co‑develop and implement personalized action plans using behavior‑change strategies, health education, and skill‑building activities; provide ongoing one‑on‑one and/or group coaching sessions (primarily telephonic and/or chat).
• Support and accountability: serve as a consistent source of motivation, encouragement, and accountability; track progress, monitor outcomes, and adjust coaching strategies to ensure goal attainment and progress toward health outcomes such as BMI improvement, stress reduction, mood improvement, and blood‑pressure management.
• Health education: deliver accurate, evidence‑based information on wellness topics (mindful eating, stress reduction, sleep hygiene, regular exercise); coaching sessions focus on direct coaching activities, not didactic education; coaches do not diagnose conditions or prescribe treatments.
• Collaboration: work with other healthcare professionals (physicians, nurses, dietitians, exercise professionals) as needed, with client consent, to provide coordinated support.
• Administrative duties: maintain accurate, confidential client records; document coaching sessions; manage schedules; respond to coaching clients in the chat feature between sessions as needed.
• Ethical practice: take personal responsibility for keeping all Well systems and data, including sensitive member data, secure and safe per Well data/security policies and HIPAA guidelines.
• Other activities: during client no‑shows or cancellations, assist with general Well Guide duties such as member outreach or chat‑based coaching queue support.
• Onboarding: participate in an initial onboarding process that prepares you for the broader Member Services department and Well’s evidence‑based health coaching protocol, including establishing a wellness vision, structured session flow, and goal‑review distinct from goal‑setting.

Requirements

• Certification: NBHWC Board‑certified.
• Exceptional interpersonal skills: adept at active listening, strong use of reflections and affirmations; effectively navigates open questions to expand conversation and close‑ended questions to narrow it as appropriate.
• Adept and efficient in all written documentation.
• Proficient in motivational enhancement and behavior‑change theories.
• Strong organizational and time‑management abilities.
• Experience navigating computer systems such as G‑suite, ticketing, and CRM systems.
• Availability to work an 8‑hour shift.

Pay

Salary range: $24.03/hr – $25.96/hr, depending upon experience.

Schedule

Monday–Friday, 8:00 AM–5:00 PM, with some evening hours required.

Location

Chapel Hill, NC (on‑site).