Health Communications Manager

Duties And Responsibilities

• Develop and execute study recruitment plans and strategies, to include marketing, community outreach, health education, etc. for all clinical research studies and provide support for promotional special events such as open houses, outreach and community events, tours, etc.
  • Implement recruitment plans according to agreed schedule, such as placing print ads, arranging television or radio spots, preparing mailings, etc. and provide detailed reports on recruiting, outreach and screening results.
  • Cook with staff on planning and implementing the program to encourage participation by the public in clinical trials and in building public trust and make recommendations to Principal Investigators researchers for media campaigns for research study protocols.
  • Develop and execute community engagement and study recruitment plans and strategies, to include marketing, community outreach, health education, etc. for all clinical research studies.
  • Facilitate and interact with community organizations and advocacy groups on behalf of the research program.
  • Attend meetings to represent and discuss participant recruiting and screening.
  • Cook with staff on dissemination of research findings to the advisory board and to the broader study community.
  • Serve as a project coordinator for the research studies and become involved in organizing available time and space for community health and needs assessments.
  • Manage the logistics of community advisory board meetings for the lab, capturing expert feedback and following up on resulting recommendations from each meeting.
  • Manage the execution and day-to-day operations of assigned clinical trial participant recruitment programs.
  • Use social media, digital technologies and search engine optimization to strategically target patient recruitment messages and promote approved clinical research advertising.
  • Organize and liaison with community members to develop programs that will engage and educate communities to increase awareness of research.
• Serve as subject matter expert and provide technical assistance to other NIH departments around recruitment, health education, advertisement, outreach and retention.
• Discuss patient recruitment and accrual to clinical studies with researchers; government agencies, private sector healthcare organizations, community organizations and visitors.
• Review community-based communications plans and programs as they evolve and provide recommendations for change and improvement.
• Manage the production and implementation of multiple forms of recruitment strategies, including television, radio and direct mail advertising campaigns.
• Assess knowledge, community understanding, and attitudes regarding clinical research and utilize that information in recruitment strategies for the Program.
• Meet with organizations and communities at the regional and national levels to present the Program and to facilitate Study-community relations.
• Assess published and public literature regarding best practices for recruitment, retention and outreach.
• Work with staff to coordinate content management of recruitment materials, advertisements and social marketing messages.
• Initiate and maintain databases of pending and approved materials, core community contacts, recruitment and participation histories, and program performance measures.
• Cook with staff on managing relevant data, including facts, figures, statistics and graphics for use in documents and presentations.
• Maintain monitoring and evaluation of program metrics and management of program timelines.
• Collect, organize and analyze data used in reporting the cost-effectiveness, efficacy, and efficiency of recruitment programs and advertisement campaigns.
• Plan and develop marketing and communications materials in support of clinical trials recruitment to include designing layouts and preparing copy for recruitment materials.
• Consult with graphic designers or copy writers about clinical protocols and recruitment strategies to develop effective recruitment material.