Head of Vertical - Home Improvement

About the role

Why This Role You've built a home improvement vertical before, but never with this kind of head start. This role gives you true GM ownership, with an in house agency, exclusive media, a publisher network, and technology already in place on day one. The mandate is to build a trusted consumer brand with lasting asset value, not just another lead flow, and to grow your own team along the way.

About The Company A well established performance marketing platform is building a direct to consumer home improvement vertical designed to become a trusted consumer brand with independent asset value. The vertical is backed by the company's in house agency, exclusive media, marketing team, and technology partnerships.

Responsibilities

• Close, onboard, and grow the top buyers of home improvement leads, clicks, and calls.
• Build a diversified buyer mix across categories such as roofing, windows, bath, HVAC, and solar.
• Monetize the full consumer journey, including post monetization for added margin.
• Make home improvement the top offer for the company's publishers, measured by eCPM.
• Lead omnichannel media buying strategy with the in house agency.
• Ensure lead flows meet TCPA and consent compliance standards.
• Own the vertical P&L and optimize using performance data.
• Recruit and lead a team as the vertical scales.
• Achieve $5M in top line revenue at a 20% gross margin in the first 12 months.