Head of User Growth Strategy & Operations

About the role

Snap Inc. is seeking a Head of User Growth Strategy & Operations to lead the next phase of growth for Snapchat in the United States and globally. This role will develop and drive Snapchat's long-term user growth strategy, focusing on key areas like engagement, retention, acquisition, creator ecosystem development, AI-enabled experiences, international expansion, and emerging product surfaces. The ideal candidate must combine analytical rigor with strong product instincts and a track record of driving measurable business impact.

Responsibilities

• Develop and drive Snapchat's long-term user growth strategy, investigating and identifying the highest-impact opportunities across the user lifecycle.
• Define and operationalize Snap's company-level, cross-functional growth strategy to achieve DAU and MAU targets.
• Lead strategic analyses that inform executive decision-making and company priorities.
• Partner closely with Product, Engineering, Design, Data Science, Marketing, and Operations leaders to shape product roadmaps and design tests and experiments that inform investment decisions and help define growth strategies for new product initiatives.
• Establish, align, and monitor DAU Initiative-level goals and pacing, and drive accountability against them with Product, Engineering, Design, Data Science, and Finance teams.
• Communicate recommendations and insights to senior leadership, influencing decisions across the organization.
• Lead executive forums and updates covering DAU and MAU growth efforts and performance, including earnings materials and investor communications.

Qualifications

• Deep understanding of DAU and MAU growth loops, user acquisition and reactivation economics, and the trade-offs between growth investment and business efficiency.
• Strong analytical rigor with deep comfort working with large, complex datasets to diagnose growth drivers, identify opportunity spaces, and surface non-obvious insights that inform product and investment decisions.
• AI-first builder mindset with hands-on proficiency using LLMs (e.g., Claude, ChatGPT) and AI tooling to rapidly prototype analyses, automate workflows, generate production-ready artifacts (e.g., SQL, dashboards, specs), and accelerate product and growth experimentation cycles.
• Exceptional executive communication skills — ability to synthesize complex, multi-stakeholder inputs into a clear, coherent narrative for senior leadership and investors.
• Proven ability to drive accountability across senior cross-functional stakeholders without direct authority.
• Operational rigor: ability to manage multiple complex workstreams simultaneously with high quality and speed.
• Comfort operating across both strategic and executional domains — from board-level narratives to hands-on campaign tracking and performance optimization.
• Global market development instincts, with an understanding of geo-specific monetization dynamics, UX constraints, and growth cost structures.

Preferred Qualifications

• Experience at a large-scale consumer technology or social platform with direct responsibility for or influence over DAU/MAU growth systems, including engagement, retention, acquisition, and reactivation loops.
• Proven track record working on or shaping product-led growth mechanisms (e.g., notifications, feed/recommendation systems, onboarding, re-engagement flows, and lifecycle messaging) with measurable impact on user growth and engagement.
• Deep familiarity with growth experimentation at scale, including A/B testing frameworks, iterative product optimization, and performance analysis to drive decisions across product and business trade-offs.
• Prior experience working directly with senior leadership, Investor Relations, and Finance on defining, interpreting, and communicating core company growth metrics (including DAU/MAU) and external-facing growth narratives such as earnings materials.
• Demonstrated experience with market expansion or geo-strategy, including balancing growth investment across high-ARPU and emerging markets and understanding regional monetization and engagement dynamics.