Head of SEO & AEO

We’re looking for a data-driven Head of Global SEO/AEO to own our worldwide organic growth strategy and execution. In this role, you will scale SEO and Answer Engine Optimization (AEO) into high-performing acquisition channels, driving results against business-critical metrics like trial starts, MQLs, and pipeline.

This role is based in our San Francisco or Dublin office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner.

Responsibilities

• Set the global organic strategy and roadmap, owning SEO/AEO as growth channels feeding our PLG & SLG GTM motions, directly accountable for hitting trial starts (PLG) and MQLs/pipeline (SLG) targets.
• Build the business case for investment in SEO/AEO, owning the channel forecast, budget, and reporting cadence for executive leadership.
• Own and evolve our end-to-end AEO strategy by bringing proven frameworks, building measurement for brand visibility and citation in AI answer engines, and setting the standard for AI-mediated discovery.
• Direct our SEO content roadmap and agent-led content strategies, recommending content that matches search/prompt intent, wins against competitors, and converts traffic.
• Partner with Marketing Ops and Analytics to build attribution and measurement infrastructure tying organic activity directly to PLG and SLG conversion to prioritize roadmap decisions.
• Lead technical SEO strategy (site architecture, structured data, Core Web Vitals, international/multi-region SEO) and direct content/link-building strategy.
• Build, hire, and lead a high-performing SEO/AEO team, making critical resource decisions around agency partners and agent vs. human deployment.
• Serve as the executive-facing SME on SEO/AEO, regularly presenting strategy, performance, and market shifts to senior leadership.

Requirements

• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
• 10+ years in SEO with senior team leadership experience in B2B SaaS, including a proven track record of scaling organic into a major revenue-generating acquisition channel across global regions.
• Demonstrated experience owning organic across both PLG and SLG motions, with accountability for trial starts, MQLs, and pipeline.
• Hands-on experience building an AEO strategy, running experiments, establishing measurement, and driving results in AI answer engines.
• Deep technical SEO fluency across site architecture, structured data/schema, Core Web Vitals, and international SEO, with credibility working alongside engineering teams.
• Rigorous, data-driven operating style with experience building models, running experiments, making evidence-based prioritization calls, and applying SQL skills.
• Proven team leadership experience hiring, coaching, and developing talent across multiple regions and time zones.
• Executive presence with the ability to influence Product, Engineering, and Marketing leadership, representing the channel confidently to senior stakeholders.

Pay

For this role, the estimated base salary range is between $218,000 - $256,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits.

Benefits

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences

Schedule

Office-centric hybrid schedule with standard in-office days on Monday, Tuesday, and Thursday. Most employees have the option to work from home on Wednesdays, while working from home on Fridays depends on the type of work and teams involved.

About Us

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure collaboration across our global team.