Head of AEO & SEO

About the role

This role will drive search and content-led growth initiatives that improve visibility, acquisition, and measurable demand. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a regulated financial services environment.

Location: Remote - US based candidates only, no visa sponsorship available

Responsibilities

• Own and manage the end-to-end organic growth strategy integrating SEO and AEO
• Lead and nurture a team of SEO and AEO specialists, promoting experimentation and learning
• Drive improvements in organic visibility, traffic, and conversions across multiple growth metrics
• Enhance AI tools' understanding of the company’s products for improved integration and usage
• Collaborate with diverse teams to incorporate SEO/AEO best practices into web properties and documentation
• Establish a measurement framework for SEO and AEO effectiveness, including revenue attribution models
• Define and lead the strategic roadmap for AEO, positioning the company competitively in the AI space

Qualifications

• 10+ years of SEO experience, including 3 years in team leadership and 2+ years in a senior role
• Expertise in technical SEO and content strategy with a record of significant organic growth
• In-depth knowledge of AI-powered search and answer engines and optimization strategies for them
• Strong analytical skills with experience in building measurement frameworks to assess organic growth impact
• Ability to communicate complex technical concepts effectively to executive teams and build strategic investment alignment
• Experience collaborating cross-functionally with engineering, product, and data teams for SEO improvements
• Track record in developing and retaining high-performing teams

Benefits

• Opportunities for professional development and continuous learning
• Dynamic work environment at the forefront of digital marketing and AI
• Ability to impact company strategy at the executive level
• Work with a high-performing, collaborative team committed to innovation

Pay

$160,000 – $200,000 annually