Head of Self-Serve Paid Media

For our client, a leader in the Finance & Insurance space, we are seeking a Head of Self-Serve Paid Media to drive performance marketing initiatives focused on efficient acquisition, testing, and measurable revenue contribution.

About the role

You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a regulated financial services environment.

Location: Remote - US based candidates only, no visa sponsorship available.

Responsibilities

• Own and evolve the self-serve paid media strategy, including budget and channel performance
• Develop and lead a high-performing paid media team of 5-10 specialists
• Enhance acquisition efficiency and scale investment effectively
• Collaborate with analytics, creative, and product marketing to maximize paid media impact
• Improve measurement capabilities with advanced attribution and incrementality testing
• Manage the paid media budget, including pacing and reporting
• Identify and scale emerging paid media channels and formats
• Present paid media strategy and performance to leadership and stakeholders

Qualifications

• 10+ years in performance marketing or paid media, with 3+ years in a leadership role
• Proven track record managing substantial paid media budgets linked to revenue outcomes
• Deep analytical understanding of attribution models and data-driven optimization techniques
• Experience in B2B SaaS, fintech, or other high-growth tech environments
• History of building and nurturing high-performing marketing teams
• Creative expertise with insights into effective platform-specific creative strategies
• Proven cross-functional collaboration with data science, engineering, and finance teams

Pay

$150,000 – $200,000 annually

Benefits

• Flexible work hours and remote work options
• Opportunities for professional development and team growth
• Access to a robust support system within a cross-functional environment
• Exposure to cutting-edge tools and technologies in the paid media landscape
• Engagement in a culture that emphasizes experimentation and creativity