Head of Self-Serve Paid Media

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead.

About The Team

Stripe's growth marketing team is responsible for driving efficient acquisition and activation of millions of businesses globally from solo founders to scaling startups. Paid media is a critical pillar of our self-serve acquisition strategy. The paid media team manages significant investment across search, social, video, and other channels to acquire developers, founders, and operators who will build on Stripe. We partner deeply with growth, data science, analytics, data engineering, creative, finance, and other marketers to deliver profitable growth via paid media.

Responsibilities

• Own the self-serve paid media strategy end-to-end, including budget allocation, channel mix, and performance targets across search, social, display, video, and other channels
• Lead, develop, and retain a high-performing team of 5-10 paid media specialists, fostering a culture of experimentation, craft, and growth
• Drive measurable improvements in acquisition efficiency (ROAS, incremental activations) while scaling total investment
• Partner cross-functionally with analytics, creative strategy, growth engineering, product marketing, lifecycle, and finance to maximize the potential impact of paid media
• Improve the measurement capabilities: partner with data science to improve attribution modeling, incrementality testing (geo-holdouts, media mix models), and forecasting
• Develop and manage the self-serve paid media budget, including pacing, forecasting, and executive reporting
• Identify and scale emerging channels and formats
• Represent paid media performance and strategy in leadership forums and to diverse stakeholders

Requirements

• 10+ years of experience in performance marketing or paid media, with at least 3 years leading a team
• Demonstrated experience managing large-scale paid media budgets with accountability for business outcomes through to revenue (i.e. not just top of funnel)
• Strong analytical foundation: understand attribution, incrementality testing, LTV, and data-driven optimization
• Experience in B2B SaaS, developer tools, fintech, or high-growth technology companies
• Track record of building, developing, and retaining high-performing marketing teams
• Creative sensibility: you have a strong POV on what creative works best for each platform and the level of creative velocity and quality that is required
• Experience working cross-functionally with data science, engineering, creative, and finance partners to deliver growth

Preferred Qualifications

• Experience with self-serve or product-led growth models where paid media must drive not just leads but product activations
• Background in international paid media strategy, including managing campaigns across multiple markets and languages
• Experience building or advancing measurement capabilities such as media mix models, geo-based incrementality testing, or multi-touch attribution systems
• Comfort operating in a fast-paced, metrics-driven culture

Schedule

This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office).

• In-office expectations: Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users.
• Working remotely at Stripe: A remote location is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location.

Pay and Benefits

The annual US base salary range for this role is $195,900 - $293,900. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.

Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.